Social media in higher ed may 2010
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  • More fans than the university enrolls. Regular posts. Fans also posting to the wall. Lots of different types of posts – photos, videos, plus text.
  • Collegeprowler – site allows current students to grade their university. Intended for a prospective student audience. Others include Communiversity,
  • 49,000 subscribers to their channel
  • more than 575,000 views
  • More than 4300 followers. One main page for the whole university
  • More than 4100 followers. Provides a set of Tufts lists than people can follow Has a personality – not too institutional a voice
  • People – students, staff, alums, can connect themselves to your site, and then all their tweets are pulled into the University’s stream on campustweet.

Transcript

  • 1.  
  • 2.
    • Social Media in Higher Education
    • Lisa Fisher, Manager, Marketing Communications
    • International Student Initiative, UBC
  • 3.
    • Social media – what, how, and why
    • The basics:
      • Social networks
      • Video & photo sharing
      • Blogs and microblogs
    • Beyond the basics:
      • International social media
      • Engagement campaigns/microsites
    • Doing it well
    • Measuring success
    • More inspiration
    • Your questions
    • Agenda
  • 4.
    • What is social media?
    • Media, including text, photos, videos, and music, based on conversation and interaction between people online
  • 5.
    • Barefoot & Scoble Starfish
  • 6. Solis & Thoms Conversation Prism
  • 7.
    • How is it different?
    Traditional Marketing Web 2.0 Few to Many Many to Many Organization-generated content User-generated content Short shelf-life Lingering effect Spin Authenticity
  • 8.
    • Increasingly, your brand isn’t what you say about yourself, it’s what your students say about you.
    • Facebook and YouTube now a significant source of traffic to most sites, right behind Google
    • http://www.youtube.com/watch?v=sIFYPQjYhv8
    • Why does it matter?
  • 9.
    • Pull content about you others create to share it:
      • Kwantlen Digital Cafe
      • UBC connections for life social media dashboard
    • Push content out to your audience using social media tools
    • Pull, Push, or both?
  • 10.
    • Kwantlen Digital Cafe
  • 11.
    • UBC International Student Initiative
  • 12.
    • Facebook – Bishop’s
  • 13.
    • Facebook – UBC Prospective Undergrads
  • 14.
    • University-specific Social Network
  • 15. YouTube - Stanford
  • 16.
    • Stanford YouTube Channel
  • 17.
    • University-specific Video Site
  • 18.
    • Viral Video
  • 19.
    • Twitter Feed - McGill
  • 20.
    • Twitter Feed - Tufts
  • 21.
    • University-specific Twitter Site
  • 22.
    • Other Social Networks
    • LinkedIN – helpful for alumni engagement; hiring, etc.
    • Orkut, Friendster, BEBO – may matter if you recruit outside North America
  • 23.
    • Social Networks Around the World
  • 24.
    • Engagement Campaigns
    • UVic – the anything project
    • SFU Solutions
    • UBC Place of Mind Community Site
    • McGill – six words
    • OSU – PoweredbyOrange
  • 25.
    • UVic The Anything Project
  • 26.
    • McGill
  • 27.
      • Doing it Well
    • Be authentic:
      • Talk like a real person. People have personalities.
      • Don’t delete/edit posts you see as negative – engage instead.
    • Be committed:
      • Post useful content often
      • Post a mix of media – links, photos, videos
      • Can’t really stop once you’ve started – so be sure you have ongoing resources to support it.
  • 28.
    • Measuring Success
    • Most tools include some basic analytics
    • Site traffic pre and post launch
    • # of new fans/followers/subscribers
    • Likes, comments, wall posts, RTs, social shares
    • How often was your #hashtag used? Listed?
    • Howsociable ranking before and after
    • Technorati search for blog mentions
    • Listening platforms like Cymfony, BuzzMetrics, Radian6
    • Sentiment matters as much (or more) than hard numbers
  • 29.
    • More Inspiration
    • Blogs to RSS:
      • http://highered.prblogs.org/
      • http://www.bobjohnsonblog.com/
      • http://dannybrown.me/
    • Tweets to follow
      • @andrewcareaga
      • @dbarefoot
      • @HighEdMarketing
    • Groups to join
      • LinkedIn: Web 2.0 for Higher Ed
    • College Surfing Web 2.0 Olympics:
      • http://www.collegesurfing.com/content/web-20-colleges/
  • 30.
    • Lisa Fisher [email_address] @plfisher http://ca.linkedin.com/in/lisagfisher
    • www.connectionsforlife.ubc.ca
    Questions?
  • 31.