Linkedin for Sales and Recruiting
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Linkedin for Sales and Recruiting

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Craig Fisher on how to use Linkedin for Sales and Recruiting. Optimizing your Linkedin profile to find the right targets and get found by prospects. Linkedin sourcing.

Craig Fisher on how to use Linkedin for Sales and Recruiting. Optimizing your Linkedin profile to find the right targets and get found by prospects. Linkedin sourcing.

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Linkedin for Sales and Recruiting Linkedin for Sales and Recruiting Presentation Transcript

  • Linkedin for Recruiting Craig Fisher, Founder SocialMediaTalent.com & TalentNet Live #TNL VP Ajax Social Media craig@fishdogs.com Twitter @Fishdogs 1
  • LinkedIn Twitter Establish Credibility 100 MM 110 million+ accts accounts Connect with the right people Micro-blogging2 new users Convert connectionsflashmob world relationships In a word: into realevery second Facilitate Get Found Drive revenueengagement Network visibility Usage stats provided by websites, Synovate (blogs), ComputerWorld (Twitter).
  • SEO Individual profiles increase digital footprint of corporate profile3 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • 1,000 words 40% more clicks THE RIGHT PHOTO MATTERS4 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • 1. You need a photo. LinkedIn registers a 40% uptick in click-throughs to profiles that have photos vs. ones that dont. 2. Your photo matters. There is actually quite a bit of behavioral science behind what makes a great photo.. 3. Men, don’t necessarily smile 4. Men, think about engaging in something interesting, or putting yourself in a setting that suggests an interest beyond work. 5. Men with pets works on dating sites, and we can personally vouch for it working on Twitter and blogs. (We havent tested this theory on LinkedIn.) 6. Women, smile and look at the camera. 7. For both men and women, interesting is more important than just attractive 8. No party shots—dont have someone elses collar visible in the corner of your profile pic. 9. Dont get hung up on "professional" vs. "personal" Its a "profersonal" world, and the two are intertwined. 10. Your photo should be consistent with your story. If youre in a creative field, you might want a photo thats a bit more... creative. If youre selling insurance benefits, you might want a photo that demonstrates loyalty, stability, and/or family values. 11. Keep your photo consistent. Your visitors are busy; dont suddenly be Gene Simmons tomorrow. That said, keep your photo up to date—no 12 year old photos of you a full head of hair and 35 pounds ago!5 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • “OMG, their technology is based on our patent, I need to find a partner at a law firm to fix this!” “That company is violating our NDA. I need a high energy, versatile associate to sort this out!” “I have specific biotech IP questions. Where can I find a passionate, innovative attorney with a proven track record working every facet of the legal process across a wide range of industries to support my business goals?” SEO: USE KEYWORDS IN THE HEADLINE6 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • USE KEYWORDS FOR LINKS7 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • USE KEYWORDS IN JOBS8 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Who do you serve, & how? Who stands behind you? Bonus: Give me a hook. KEEP SUMMARIES CLIENT- FOCUSED9 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Honest & Human Brief Client-focused Keyword-aware SPEAK PLAIN10 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • What sets you apart Why should prospects come back to you? Be Helpful CANDIDATE EXPERIENCE11 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Genuine & “profersonal” Competent CONNECTIVITY12 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Groups Q&A UNCOVERING PROSPECTS13 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Amazon Slideshare Twitter (Signal) Blog Posts CONVERSATION STARTERS14 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • People do business with people they like! EMBRACE YOUR HUMANITY15 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Hi Tom,I’m don’t know if you are in the market for a new opportunity, but Ihave something that is right up your alley. I think you will findinteresting. Can we connect either way?BTW, I noticed on your profile you just finished The Killer Angels.Great book. I recommend Shibumi when you have the time.Cheers,Craig CONTINUE TO SPEAK PLAIN
  • Post jobs in status updates Blog posts Slideshare Start a group for that skill JOBVERTISING17 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Search – Use “-dir” in your x-ray. Use Bing to search site:linkedin.com "greater atlanta area" java j2ee weblogic –dir (courtesy of BooleanBlackBelt.com) Use Twitter as a keyword (connect on Twitter first) SEARCH18 Prepared by Ajax Social Media Inc. Proprietary & Confidential. All rights reserved.
  • Questions?19
  • Thank You20