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Craig fisher social_brand_strategy_slideshare


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Craig Fisher does strategy, speaking, and training for sales and recruiting teams worldwide on how to use social media to create a compelling brand and attract the right prospects.

Craig Fisher does strategy, speaking, and training for sales and recruiting teams worldwide on how to use social media to create a compelling brand and attract the right prospects.

Published in: Social Media, Business, Career

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  • 1. 1 CRAIG FISHER STRATEGIST  SPEAKER  TRAINER Social Media and Digital Brand Strategy Social Brand Strategy
  • 2. 2 CRAIG FISHER STRATEGIST  SPEAKER  TRAINER CEO of TalentNet, LLC Partner in GlobalTru, world’s largest social recruitment conference series Consultant/trainer on social media strategy and employer branding – Partner in the first Linkedin certified training in North America One of the top social influencers as listed by Huffington Post, Mashable, and more. Advisor to Fortune 500 companies, employers, search firms, tech companies, startups, small business, and HR Vendors. Author, radio host, and keynote speaker – Connecting effectively online with clients and talent “Craig is at the heart of the explosion of the next generation of leadership in the industry. Craig sits at the center of a cyclone from which he has a very clear picture of the real practical truths of social strategy. He’s changing the world.” —John Sumser, HR industry analyst and renowned influencer
  • 3. 3 STRATEGIST Craig Fisher has worked with some of the world’s biggest brands and hungriest startups to communicate their authentic voice online and better attract talent and customers. Brand clarity and communication for companies and their employees. (When you align your people, you amplify your brand!) Use of today’s coolest tools for finding, attracting and connecting with top prospects. Supercharged branding, search, sales and recruiting methods. New and innovative ways to use existing tools such as LinkedIn and Facebook. Improved online presence to attract the right prospects and generate more of the right referrals.
  • 4. 4 SPEAKER RECENT KEYNOTES AND PRESENTATIONS Branding for Culture – The essence of an authentic employer brand Workforce Marketing – Aligning your people to amplify your brand Building a Social & Mobile Prospecting Strategy from Scratch Advanced LinkedIn Profile Optimization, Search & Connection Techniques LinkedIn Best Practices for Business LinkedIn Recruiter Training LinkedIn for Sales Cool Tools for Sales and Marketing: Intstagram, Pinterest, Twitter, LinkedIn, Facebook & More Customer and Talent Attraction Strategies Social Media for Consumer Marketing Social Media for Executives
  • 5. 5 TRAINER LinkedIn OPTIMIZATION & SOCIAL MEDIA TRAINING Get the best search results. Advanced strategy to get the most out of LinkedIn and other social platforms for sales or recruiting. Ensure that your company and your profile are ultimately credible, searchable and findable. Leverage connections effectively. Subtopics include: How employees can optimize their profiles to be credible, search friendly and brand-aligned. Basic and advanced LinkedIn usage. Connection strategies for balancing reach and trust. Advanced search and prospecting strategies. Group etiquette and content sharing.
  • 6. 6 TESTIMONIALS The differentiating factor with Craig is his ability to cater his message to groups on all levels.... everyone will have a better understanding and increased appreciation for how the right social media tools and platforms can improve their business strategies and drive revenues. A dynamic speaker who is passionate about what he does, Craig is sure to inspire your team to think and ‘do’ differently. The process with Craig Fisher was awesome! Prior to the this, my team had a very rudimentary understanding of LinkedIn. Now, the team is better prepared to maximize our individual profiles to connect with prospects and super excited about having a much bigger presence there. —Christa Foley, Recruiting Manager, Zappos —Avery Block, Social Engagement and Brand Champion, Taco Bell
  • 7. 7 TESTIMONIALS Pizza Hut had the awesome opportunity to work with Craig Fisher on the development and execution of our Pizza Hut Talent Acquisition University. He developed and facilitated an awesome strategy with the Pizza Hut and Yum Restaurant International recruiters. The training sessions were well planned and the content was a "bulls eye" for my teams needs. —Nikki Gibson, Sr. Manager - Talent Acquisition at Yum! Brands (Pizza Hut, USA) If you’re looking to step up your social media game, and build your brand, I highly recommend reaching out to Craig Fisher. I consider Craig the nation’s #1 social media training expert and he gave one of the most incredible presentations to the Rogers Healy and Associates crew last week. Craig’s specialties are LinkedIn, Facebook, Google +, Twitter, Instagram, and more. — Rogers Healy, President, Healy and Associates Residential and Commercial Real Estate Brokers
  • 8. 8 USER ADOPTION= MORE ENGAGEMENT, MORE REFERRALS, LOWER TURNOVER We see an average of 89% user adoption when we work with a clients’ sales and recruiting teams. Your team will see the value of properly utilizing Linkedin and other social platforms in updating their own profiles, sharing great content, and talking about work better online. They will be more engaged, and therefore will appear more engaged to the outside world, and anyone looking at the company whether as a prospect or in a recruiting capacity. 89%user adoption
  • 9. 9 CASE STUDY NEWS CORPORATION Engaged by News Corporation to consolidate and improve employer and consumer brands online through social channels. • A 30% increase in recruiting efficiency. • A 400% improvement in message alignment. • Training programs with 80%+ follow through action. • New recruiting channels with a measurably lower cost per acquisition. • Culture showcased and communicated appropriately and genuinely to the outside world.
  • 10. 10 CASE STUDY FEDEX OFFICE Engaged by Fedex Office to streamline recruitment job board spend by improving employer brand channels on social platforms. • Job board spend cut in half • Advertising jobs directly to target groups improved quality of applications received and created a more efficient screening process • Passive candidates were attracted to join talent networks • The campaigns strengthened employer brand by creating positive buzz across different social media platforms and external communities of candidates • Cost per hire was reduced by 40%
  • 11. 11 CASE STUDY NATIONALEASE Engaged by Ameriquest and Nationalease to implement social media optimization strategy that enabled field management and sales to attract targeted prospects to the organization. • Created positive brand identity through employee Linkedin profiles. • Content sharing campaigns improved capacity for individual managers to attract referrals. • Improved connection acceptance from passive prospects. • Training programs created 89% user compliance • Changed company’s overall approach to field sales growth saving managers time and money.
  • 12. 12 CLIENTS INCLUDE...
  • 13. 13 LET‘S GET TO WORK! Craig Fisher 214-394-0909 @fishdogs