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Karin Ellis - Cultural awareness as a tool to succeed with global sourcing @ First Tuesday Bergen 4 Juni 2013
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Karin Ellis - Cultural awareness as a tool to succeed with global sourcing @ First Tuesday Bergen 4 Juni 2013



Karin Ellis - Cultural awareness as a tool to succeed with global sourcing @ First Tuesday Bergen 4 Juni 2013

Karin Ellis - Cultural awareness as a tool to succeed with global sourcing @ First Tuesday Bergen 4 Juni 2013



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Karin Ellis - Cultural awareness as a tool to succeed with global sourcing @ First Tuesday Bergen 4 Juni 2013 Karin Ellis - Cultural awareness as a tool to succeed with global sourcing @ First Tuesday Bergen 4 Juni 2013 Document Transcript

  • 6/5/20131Cultural awareness as a toolto succeed with Global SourcingKarin EllisEllis Culture and Consulting4 June 2013karin.ellis.ke@gmail.comwww.ellisculture.com© Ellis Culture and ConsultingEllis Culture and Consulting• 30 years’ experience from large companies– Working internationally– Multicultural projects• Experience from ICT and Global Sourcing– Hydro Data, Hydro IS Partner– EDB, EDB ErgoGroup -> EVRY• Trainings based on practical experience– Business and social life– Cultural interviews• Practical oriented and quick courses– 2-3 hours– Improved communication andcooperation with other cultures– Practical scenarios© Ellis Culture and Consulting 2
  • 6/5/20132Ellis Culture and ConsultingNorway: Karin EllisCEO, International CultureRussia/Ukraine: Sofya KapustinaInternational CultureNorway: Ingvar VikManager, Organizational DevelopmentUkraine/Norway: Anatoliy KyrylyukInternational Culture© Ellis Culture and Consulting 3• Analysis and advice to Western investors– Ukraine, Russia, Kazakhstan and Belarus• Opportunities• Strategic risks analysis– Identifying issues– Roadmap for risk avoidance• Extensive international network of associates• More than 30 years of experience• Familiar with the ICT industryEastern Europe Group (EEG)Contact info:www.eastern-europe-group.comManaging Director: Henrik SeipTel.: +47 926196864
  • 6/5/20133Norwegian business culture• The odd one out!• Cannot be applied uncriticallyto other countries and cultures.• An awareness of this isnecessary to succeedin other cultures© Ellis Culture and Consulting 5Failures of offshore projects• Bad communication– Language problems– Interpreting signals wrongly and handling them badly– Missing, incompetent or insensitive communication• Lack of cultural awareness– Lack of understanding the cultural differences– To little focus on relationship and trust building– Wrong use of hierarchy and authority– Not showing enough respect– Lack of follow up• Avoiding conflicts– Treating people like objects or machines6© Ellis Culture and Consulting
  • 6/5/20134Culturalaspects© Ellis Culture and Consulting 7Educational system• Soviet system– Strong discipline– Detailed instructions– Follow up• Little room for– Initiative– Creativity and innovation– Free thinking– Filling in the gaps• Work methods– Less focus on comprehension and retention© Ellis Culture and Consulting 8
  • 6/5/20135Management style• Control based– Not used to freedom with responsibility• Ukrainian managers– Are authoritarian– Give detailed orders– Expecting sacrificed• Manager has detailed information– Competence and weaknesses– Private lives• Hierarchy is very important© Ellis Culture and Consulting 9Ukrainian employees• Used to– Detailed instructions– Work checked and evaluated– Making sacrifices for the employer• No culture for trusting the boss– Good people seldom become managers– Skeptical– Tell the boss as little as possible– Introvert• Fear of losing the job© Ellis Culture and Consulting 10“I am the bossand you are a….”
  • 6/5/20136Hierarchy and authority• Clearly defined hierarchies in all settings– The parents are the highest authority– The employer is to be respected– Clear authority structure• Large power distance– Limited influence– Fulfil the command– Not question or try tochallenge the decision© Ellis Culture and Consulting 11Lack of social security• Government not trusted– Relying only on themselves or family• Strong and reliable employer– Financial and social stability– Personal sacrifices– Criticising the employer -> economic disaster• Social network is important– work place and how people work12© Ellis Culture and Consulting 12
  • 6/5/20137Uncertainty avoidance• Less faith in the future– Today’s benefit most important• Cannot afford to take risks– Less social security– Less job protection• Safe choice is best– Important not to make mistakes– Avoid conflicts– Avoid uncertainties– Cover for each other© Ellis Culture and Consulting 1314Some tipsfor GlobalSourcing
  • 6/5/20138Tips for Global Sourcing• Clean up before sending tasks offshore– Specification– Documentation– Processes• Reduce the complexity– Structured tasks– One task at a time– Clarify the task– Independent tasks– Goals for input, processing and output• Be clear and state your expectation– Deadlines– Consequences of delays• Check the understanding– Open questions– Memo of understanding15Enhanced leadership style• Motivational factors– Appreciation of hard work– Interesting tasks– Clear expectations– Teambuildings, courses, cultural trainings• Create a common understanding– Strategy, vision and goals etc.– How to cooperate (e.g. use of hierarchy)• Ensure necessary training– Also teambuilding, cultural training• Use the best from both cultures– Find out what they are good at– Use the competence where available• Regular travelling is needed16
  • 6/5/20139Building ONE team• Focus on ONE team– We are in this together!– Involve all parties• Planning and information flow– Proactive support for the group– Appreciation of their work– Interesting tasks• Understanding their culture– Explore the differences– Different ways to cooperate– Local traditions• Enhanced focus on building relations– In early phase– When problems17Build trust and relations• Share information– Frequent meetings• Show an interest– Small talk– Include everyone– Socialize outside work– Be a good role modelAnswer their emails!• Create room for– Asking questions– Being honest– Admitting errors18Building trust is veryimportant with Ukrainians!
  • 6/5/201310Benefits from intercultural trainings• The full potential of Global Sourcing– Predictability– Improved• Communication• Working environment• Quality– Reduced risk• Financial loss• Loss of reputation19Do you want to learn more?• Our trainings are quick and business-oriented.• Achieve better communication and cooperation in just 3 hours.• Contact us for training or consultancy for your company.• We also conduct trainings outside Norway.Some examples of our trainings: Working with Ukrainians Working with Norwegians Working with Romanians Working with Balts Working with Indians Working in a multicultural environment Project management in amulticultural environment20Contact information:www.ellisculture.comkarin.ellis.ke@gmail.comTel.: +47 911 83 895