London Calling – opportunities of Olympic proportions David Powell, British Ambassador to Norway, First Tuesday 03.02.09

David Powell, British Ambassador to Norway, First Tuesday 03.02.09

It’s the economy, stupid! Active Government Trade & FDI focus International co-operation:  London G20 Summit, EU, etc. Combat “financial mercantilism” ‘ Green New Deal’ – not only Obama

Active Government

Trade & FDI focus

International co-operation:

 London G20 Summit, EU, etc.

Combat “financial mercantilism”

‘ Green New Deal’ – not only Obama

London 2012 - the Olympic and Paralympic Games 45 sports in 31 venues 17,000 athletes 20,000 press & media Over 9 million tickets 500,000 spectators per day East London - Urban Regeneration

45 sports in 31 venues

17,000 athletes

20,000 press & media

Over 9 million tickets

500,000 spectators per day

East London - Urban Regeneration

Lower Lea Valley Where is it happening ? Earls’s Court Volley Ball The Dome Boxing Gymnastics Greenwich Equestrian Pentathlon Lord’s Archery Weymouth Portland Sailing Eton Dorney Rowing Tennis Wimbledon Football Hampden Millennium Villa Park Old Trafford Hyde Park Triathlon Regents Park Cycling Horse Guards Beach Volleyball ExCel Boxing, Judo Table Tennis Archery Tennis Table Tennis Diving Swimming Basketball Shooting Fencing Handball Wheelchair Rugby goal ball basketball Cycling BMX Hockey Athletics ++ London Bridge Marathon Note : for guidance only

Archery

Tennis

Table Tennis

Diving

Swimming

Basketball

Shooting

Fencing

Handball

Wheelchair

Rugby

goal ball

basketball

Cycling

BMX

Hockey

Athletics

++

2012 Games – big event, big money 75,000 business contracts > £4 billion direct contribution to the UK economy by 2012 - as much as £21 BN overall Urban Regeneration – The Thames Gateway

75,000 business contracts

> £4 billion direct contribution to the UK economy by 2012 -

as much as £21 BN overall

Urban Regeneration –

The Thames Gateway

2012 Games – so what’s in it for me? www.competefor.com a business brokerage site for the latest 2012 Games procurement opportunities

www.competefor.com

a business brokerage site for the latest 2012 Games procurement opportunities

The UK – the 2012 Games …and then some Business friendly No. 1 investment location in Europe 1st in attracting European HQs Top talent World leader in innovation Least barriers to entrepreneurship Springboard to global growth

Business friendly

No. 1 investment location in Europe

1st in attracting European HQs

Top talent

World leader in innovation

Least barriers to entrepreneurship

Springboard to global growth

ICT in the UK Europe’s largest ICT Industry > 1 million people employed 10% of UK GDP 1 st in EU on IT competitiveness 1st in EU on attracting software companies World leading ICT eco-system State-of-the-art ICT infrastructure 16.5M households w/ broadband

Europe’s largest ICT Industry

> 1 million people employed

10% of UK GDP

1 st in EU on IT competitiveness

1st in EU on attracting software companies

World leading ICT eco-system

State-of-the-art ICT infrastructure

16.5M households w/ broadband

UK Trade & Investment Establish UK subsidiary Expand UK operations Indentify R&D partners in the UK Source British products Free & Confidential Service

Establish UK subsidiary

Expand UK operations

Indentify R&D partners in the UK

Source British products

Free & Confidential Service

Roy Kristiansen Senior Market Adviser UK Trade & Investment [email_address] +47 2313 2765 www.uktradeinvest.gov.uk Sophie Helgesen Market Adviser UK Trade & Investment [email_address] +47 2313 2795 www.uktradeinvest.gov.uk

Roy Kristiansen

Senior Market Adviser

UK Trade & Investment

[email_address]

+47 2313 2765

www.uktradeinvest.gov.uk

Sophie Helgesen

Market Adviser

UK Trade & Investment

[email_address]

+47 2313 2795

www.uktradeinvest.gov.uk