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The ‘Social’                                                     Shifting Views                                           ...
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Universal Commerce: The Tale of a Modern Shopper

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Once upon a time, shoppers would open the Sunday paper, scan the ads and head to the store with money in hand… but not anymore. Consumers are now using phones, tablets, computers and social media not only when they shop, but also when they bank and pay bills. As consumers’ financial and shopping habits converge online, they will be looking for a seamless experience, giving merchants and financial institutions the chance to create new and unique experiences. This infographic—based on recent First Data research—examines the habits of the modern shopper.

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Transcript of "Universal Commerce: The Tale of a Modern Shopper"

  1. 1. The ‘Social’ Shifting Views Seeking a The Promise ofShopperConsumers talk about what they want In-Store Comparison shopping abounds, with mobile apps Seamless Solution Consumers want a seamless shopping Mobile Wallet Consumers look to their banks and credit cardto buy and make recommendations via giving shoppers access to better deals online or experience. They want to receive discounts companies to provide secure, swift mobile wallets.social media. And when it’s time to in-store. Consumers see opportunities that await and special offers on their smartphones and But already, 1 in 10 would consider selecting abuy, they look to other shoppers. them with enhanced location-based marketing. laptops, and they want to move from one non-bank mobile wallet partner. device to another without starting their shopping experience all over again. 86 29 Of millennials believe Interested in receiving % % 50 user-generated content offers/coupons on phone 83 is a good indicator of while in-store Of consumers % % ages 18-34 are 10 product quality* interested in a % mobile wallet 28% 74 48% % Smartphone users Would consider Use social media to who comparison switching to Want Want to a non-bank consult friends or shop with their companies start a (Amazon, colleagues before phones in-store to do a purchase on PayPal, purchasing better job of a computer Apple) for connecting and finish banking 27 % online and with mobile needs 56 in-store device Post reviews of shopping % products/services experiences online Would trust a mobile wallet from their own bank or credit card company Universal The Tale of a Modern Commerce: Shopper Once upon a time, shoppers would open the Sunday A Life Lived Online paper, scan the ads and head to the store with money in hand … but not anymore. Consumers are in a romance with phones, DESKTOP/LAPTOP SMARTPHONE/TABLET tablets, computers and social media not only when they shop, 88% 47% BANK but also when they bank and pay bills. As consumers’ financial and shopping habits converge online, they will be looking for 81% 30% PAY BILLS a seamless experience, giving financial institutions the chance 87% 54% COMPARISON SHOP to create new and unique experiences. 91% 37% MAKE PURCHASES Consumers were once wary of performing financial transactions online. Today, the vast majority of computer users bank, pay and buy online, with a significant amount of smartphone and tablet owners doing the same on the go. * “Bazaarvoice and the Center for Generational Kinetics Release New Study on How Millennials Shop” Bazaarvoice, n.p. Web. 30, Jan. 2012. First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved.
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