Smartphones Rule...                                                                                              Nearly 10...
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Smartphones Rule as Shopping Tools

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Nearly 100 percent of Americans have a cell phone, and more than half use a smartphone. Somewhat surprisingly, older users—including Baby Boomers—represent the fastest growing segments. This infographic—based on recent First Data research—explores how consumers are using mobile technology in their everyday lives.

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Smartphones Rule as Shopping Tools

  1. 1. Smartphones Rule... Nearly 100% of Americans use cell phones, and more than half a Retired Age 55-64 smartphone. Surprisingly, older users...including Baby Boomers... 92% 79% are the fastest growing segments. Growth in segment year over year. 57 % useSmartphones 48% use their phone to compare prices Fashion Works 56% use social media 35% use socialwhile shopping or sometimes media frequently 44% use their phone to purchaseAs Shopping Tools Consumers value their time and will change their shopping behaviors based on the technology tools available. Shopping is now a social, mobile experience. First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved.
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