Mobile Security and the Road to Universal Commerce Adoption

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Consumers like the immediacy of shopping on a mobile device, but they are wary of changing their shopping habits due to security concerns. Accordingly, the road to widespread Universal Commerce adoption must be built on a bedrock of security and transparency that consumers understand. This infographic—based on recent First Data research—explores how consumers feel about mobile security.

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Mobile Security and the Road to Universal Commerce Adoption

  1. 1. The Road to Mobile Security uCommerce Adoption Consumers like the immediacy of shopping on a mobile device. But, they are wary of changing their shopping habits due to security concerns. So, the road to a true uCommerce landscape must be built on a bedrock of security and transparency that consumers understand. Build Confidence Share Offer Layers Responsibility of Security Consumers understand Neutral on Security of 14% Consumers value layered safeguards they share the responsibility 42% 44% 38%38% Payment Type 19% % of standard security around mobile 27 for security, but banks and payments. Solutions that offer these merchants will need to Consumers trust payments they layered safeguards will help to build lead the way. know. New options will gain consumer confidence. 58% Who is Responsible: ground as consumers become 17% familiar with them. Believe Mobile Safety Measures are Secure: 79% Believe Payment Themselves 48%49% Type is Secure: Tap/wave phone + enter PIN 84 % Merchants 54% Tap/wave phone + enter phone number87 Credit/debit card purchase (sign) Tap/wave phone only % Bank (Card Issuer) Credit/debit purchase (PIN) Credit Card Organization Credit/debit card purchase online at home Using mobile phone to pay in-store First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved.

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