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Sesi 3 defining crisis pr


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crisis is any event that jeopardized and or harms corporate image, reputation or financial stability

crisis is any event that jeopardized and or harms corporate image, reputation or financial stability

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  • 1. Defining Crisis PRFirsan NovaManaging DirectorNexus Risk Mitigation and Strategic CommunicationPT. Denandra Stratejik
  • 2. What is a crisis? Crisis is any event that jeopardizes orharms your image, reputation, or financialstability. The key here is potential impact. Howbadly can you or your institution be hurt? The more serious the potential harm, thegreater the crisis
  • 3. Crisis Management Crisis management involves identifying a crisis, planning aresponse to the crisis and confronting and resolving the crisis. Crisis management can be applied in almost any field ofendeavor, but it is most commonly used in international relations,political science, business and management. Many school districts have developed crisis response guides,which identify potential situations such as fires and otherdisasters, bomb threats, confronting unwelcome visitors, violence(and threats there of) and the death of a student. In general terms, the theory of crisis management can be dividedinto crisis bargaining and negotiation, crisis decision making, andcrisis dynamics. In a crisis, always sit down and think hard about your decisionmaking, and crisis dynamics.
  • 4. In Management In business there are three main types of crisis : Financial crisis – short term liquidity or cash flowproblems; and long term bankruptcy problems. >> EnronCorporation, Baring PLC, etc Public relations crisis – More commonly called “crisiscommunications”, negative publicity that could adverselyaffect the success of the company. >> IPDN, Maskapaipenerbangan indonesia, etc Strategic crisis – changes in the business environmentthat call the viability of the company into question >> US inVietnam war & Iraq Conflict, Sony Indonesia, Matsushita,etc
  • 5. Defining PR Crisis A public relations crisis is an event, rumor, or storythat has the potential to affect your reputation,image or credibility in a negative way. A significant business disruption that stimulatesextensive news media coverage. The resultingpublic scrutiny will affect the organization’s normaloperations and also could have a political, legal,financial and governmental impact on its business.(Institute for Crisis Management)
  • 6. Majalah Tempo: “Langit Eropa tertutup untuksemua maskapai Penerbangan Indonesia” Dari Brussels, Belgia, Komisi Transportasi Uni Eropamenyatakan bahwa pesawat kita sangat tak aman Langit Uni Eropa tertutup untuk semua maskapai penerbanganIndonesia. Jumlah maskapai penerbangan yang di cekal di benua itu sekitar150, dan 51 maskapai atau sepertiga diantaranya dari Indonesia Penilaian lembaga itu sudah terkenal kesahihannya FAA dan Organisasi Penerbangan Sipil Internasional juga telahmemperingatkan bahwa penerbangan sipil Indonesia tidakmemenuhi standar internasional Karena tak kompetitif, maskapai kita tak lagi terbang ke eropasejak November 2004
  • 7. PR Crisis Most small businesses think that “Crisis PR” is theconcern of only Fortune 500 companies, but a crisis canstrike any organizations at any time. If u think that your tiny business, out of public eye, isinvulnerable to a crisis, you’re wrong. Smallerbusinesses, which often rely on one or two keycustomer, can lose that business at the drop of a hat.For this seasons, you should plan for any possible crisisthat could occur.
  • 8. Potential crisis situations For your business, potential crisis situations may include the following: Public health (for example, a toxic spill or a cancer causingproducts Safety and security issues Financial and business issues Environmental issues Disasters (product tampering, service outages) Business practices and ethics Worker misconduct Legal issues Accident and disaster (driver accidents, crashes,fires, building collapses) False advertising Customer complaints Out of stock products
  • 9. The basic causes of a business crisis arefour in numbers:1. Acts of God (storm, earthquakes, volcanicaction, etc).2. Mechanical problems (ruptured pipes, metalfatigue, etc)3. Human resources (Human error)4. Management decision/indecision
  • 10. Crisis Rules #1 Your chief communications leader – the personresponsible for managing the chaos should it occur – thepresident, agency head or nonprofit CEO must have fullconfidence in your crisis abilities, and you must have24/7 direct access to the boss. #2 As the chief media/PR/marketing team leader inhigher education, an independent school, governmentagency, or nonprofit association, your job is to build,strengthen, nurture, and protect the institution’s imageand reputation. #3 In time of crisis, you have a moral obligation tocommunicate quickly and effectively with key audiences.