Sesi 1 pr function toward crisis
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Sesi 1 pr function toward crisis






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    Sesi 1 pr function toward crisis Sesi 1 pr function toward crisis Presentation Transcript

    • What is Public Relations?
    • Defining Public Relation
      • A public is any group that has an actual or potential interest in or impact on a company’s ability to achieve its objectives
      • Public relation involves a variety of programs designed to promote or protect a company’s image or its individual products
    • Defining public relation
      • Public relation is a distinctive management function which help establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its public; involves the management to keep informed on and responsive to public opinion; defines and emphasize the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trend; and uses research and sound and ethical communication techniques as its principals
    • Defining Public Relation
      • PR’s job is to make sure that:
        • The company responds promptly to unflattering media report or controversies
        • Gets its side of the story
      • The basic tools PR include:
        • News releases, news letter, press conference, tours of plants & other company facilities, articles in trade or professional journals, company publication & brochures, TV & radio talk show appearances by company personnel, special events & the internet
    • The Main Tools of PR
      • Publications
      • Events
      • News
      • Speeches
      • Public Service Activities
      • Media Identity
    • Five Function of PR
      • Press Relation
      • Product Publicity
      • Corporate Communication
      • Lobbying
      • Counseling
    • Major Decision in PR
      • Build Awareness
      • Build Credibility
      • Stimulate the sales force and dealers
      • Hold down promotion cost
    • Five Principle of PR
      • Honest communication for credibility
      • Openness and consistency of actions for confidence
      • Fairness of action for reciprocity and goodwill
      • Continuous two way communication to prevent alienation and to build relationship
      • Environmental research and evaluating to determine the actions or adjustment needed for social harmony
    • PR Mix
      • PENCILS:
        • Publications
        • Events
        • News
        • Community involvement
        • Inform or image
        • Lobbying and negotiation
        • Social responsibility