Marketing for school

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  • 1. Disiapkan oleh: Firsan NovaCelebes Convention Center, 29 April 2010
  • 2.  Industri pendidikan telah berubah darioligopoly market menjadi pasar persaingansempurna (perfect market) Strategi yang tepat diperlukan untuk bahkanhanya untuk sekedar bertahan.
  • 3.  Perlukah sekolah melakukanupaya pemasaran?
  • 4.  Satisfying needs profitably 60% kegagalan pemasaran sekolah karenatidak memahami siapa target siswa yangdituju. Tentukan dulu target siswanya baru siapkanstrateginya
  • 5. Apakah yangsesungguhnya yangdijual oleh sekolah?
  • 6.  Selling conceptSchoolProductsSelling/promotingProfitthrough number of student Marketing conceptMarketstudent NeedintegratedmarketingProfit through student satisfaction
  • 7.  Product  Customer Solution Price  Customer Cost Place  Convenience Promotion  Communication
  • 8. Copyright © 2009 PearsonEducation, Inc.  Publishing asPrentice Hall 2-8Overall Cost LeadershipDifferentiationWhat to offer, how to offer & what enabler to offerFocus
  • 9.  Kualitas Fasilitas Jarak Biaya Prestise/gengsi dll
  • 10.  Initiator Influencer Decider Buyer User
  • 11.  Pertumbuhan penduduk dunia Bauran usia populasi Berkembangnya pasar etnis Pergeseran populasi Pergeseran dari sekolah konvensional kesekolah khusus
  • 12.  Kualitas Fasilitas Pelayanan Harga Emotional factor Kemudahan
  • 13.  The best price is understanable The best marketing channel is community The best Public relations is your own student The best promotion is mouth to mouth The best quality is what your student wantsthey got it.
  • 14.  Determining consumer needs (menentukan kebutuhan siswa) Developing a product to meet with those needs (mendesain sekolah untuk memenuhi kebutuhantersebut) Delivering that product to the market place (Menyampaikannya kepada siswa/masyarakat)
  • 15.  Bencana alam Narkoba Tawuran siswa Kekerasan di sekolah Bunuh diri Banyak siswa yang tidak lulus Rumor negatif Dan lain-lain