Bata and liberty
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Bata and liberty

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    Bata and liberty Bata and liberty Presentation Transcript

    • FOOTWEAR 1
    • CONTENTS:1. (A) Market size of the Foot Wear industry in India. (B) Coverage by Value, Volume and Per Capita Income2. Organized and Unorganized Foot Wear Companies3. Major company and its Market Share4. Two players in Foot Wear Industry: BATA and LIBERTY5. Financial data of these two competating companies 2
    • 1. (A) MARKET SIZE OF FOOT WEAR INDUSTRY IN INDIA:••Estimated size stands at 16000 crores• about 55 per cent of the countrys overall footwear industry• About 70 per cent of the labour-intensive footwear industry inIndia• Accounts for 15% global share 3
    • TOTAL MARKET BY VALUE (2010-11) :• Rs. 193.2 Billion market by value• 10.1% Growth rate of market• Increased 62.1% since last five years 4
    • TOTAL MARKET BY VOLUME (2010-2011):• Rs. 3.2 Billion Pairs Market by volume• 9.7% of growth rate• Increased 59.2% since last five years 5
    • ORGANIZED SECTOR VS UNORGANIZED SECTOR The Indian footwear market is estimated to be worth Rs.13,750 Crore and constitutes just about one percent of Indian retail.  The ladies footwear segment still remains the most untapped as nearly 80-90 percent purchases happen in the unorganized market Indian Footwear Market 37.80% 62.20% Organised Market Unorganised Market 6
    • MAJOR PLAYERS IN THE FOOTWEAR INDUSTRY :1. ADIDAS : largest sportswear manufacturer2. REEBOK : D,M & D of sports and Fitness products3. BATA : worlds largest shoe manufacturer4. RELAXO : casuals, joggers, slippers, etc.5. LIBERTY : leading leather shoe brand 7
    • MARKET SHARE OF MAJOR PLAYERS : 8
    • BY VALUE AND BY VOLUME : 9
    • 10
    • VIDEO 11
    •  Bata India is the largest retailer and leading manufacturer of footwear Incorporated as Bata Shoe Company Private Limited in 1931, the companywas set up initially as a small operation in Konnagar (near Calcutta) in 1932 Its retail network of over 1200 stores gives it a reach / coverage stores are present in good locations and can be found in all the metros, mini-metros and towns also operates a large non retail distribution network through its urbanwholesale division caters to millions of customers through over 30,000 dealers 12
    • BATA’S MARKET SHARE : BY VOLUME 13
    • Bata India reports excellent growth for second quarter of 2012` Quarter Ended Quarter Ended Increase % 30th June 2012 30th June 2011 Sales 51084.7 43450.9 18(Rs. in lacs )Net Profit(Rs. in lacs ) 5265.2 4098.9 29 14
    • SEGMENTATION:CUSTOMERS WISE :MEN’S CATEGORY: segmented with 48%WOMEN’S CATEGORY : segmented with 41%CHILDREN’S CATEGORY : segmented with 11% 15
    • targeting:1. STATUS/CLASS WISE : RICH CLASS Adidas, Reeb ok Liberty, Reeb UPPER CLASS ok LOWER MIDDLE Bata,Liberty,Reebok, CLASS RelaxoLOWER INCOMECLASS Bata, Relaxo 16
    • MAIN TARGETS IN THE MARKET : Has already targeted the footwear for entire family Position itself in Price and Quality Target market to the RICH CLASS and UPPER CLASS 17
    • POSITIONING : To introduce FLAGSHIP stores and unique shopping experience. International trends – Bata’s new marketing strategy High brand recall for consumer lead to higher footfalls 18
    • MARKETING MIX OF FOOTWEAR : PRODUCT OFFERINGS 19
    • PRICE :All Over The Footwear’s : Minimum Rs. 199 – Maximum Rs. 7500PLACE :BATA Flagship Store – Block D Cannaught PlacePROMOTION :Sales Promotion : Display of new Products at cash CountersPromotion of Brand Equity : Gift coupons “ Discover New” CampaignOnline Processes : 20 Purchased from various shopping websites free delivery promise
    • liberty 21
    • 22
    • Liberty India reports excellent growth for second quarter of 2012` Quarter Ended Quarter Ended 30th June 2012 30th June 2011 Sales 332.54 297.32(Rs. in lacs )Net Profit 7.63 10.29(Rs. in lacs ) 23
    • SEGMENTATION : Supreme Premium Usage Premium Segment Middle Segment Lower Segment Sports Shoes Party Wear Professional Casual 24
    • TARGETING : Already moved to Middle and Upper class segment Aimed at positioning as a Complete Family Footwear Focused on the Upper Class as Core Target Market Shifted attention towards the middle and upper middle class 25
    • POSITIONING : Attempt to take its offerings closer to the consumer. Large format retail outlets, each offering uniqueexperiences to fashion-conscious shoppers Exclusive Stores to offer the entire Liberty Collectionrange under a single roof Factory Price Stores should offer affordable products. 26
    • MARKETING MIX :PRODUCT (BRANDS) : 27
    • PRICE :Price range 250-7999Middle ClassPLACE(DISTRIBUTION):Main store is at Rajori GardenPROMOTION :distribution network comprises 150distributors, 350 exclusive showrooms andmore than 6,000 multi-brand outlets. 28