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Mumbai Dabbewalas
 

Mumbai Dabbewalas

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Study how mumbai dabbewalas work

Study how mumbai dabbewalas work

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    Mumbai Dabbewalas Mumbai Dabbewalas Presentation Transcript

    • Mumbai Dabbewalas
      • A dabbewala in Marathi ,literally means box person
      • Dabbawala is a person in Indian city of Mumbai who is employed in a unique service industry whose primary business is collecting the freshly cooked food in lunch boxes from the residence of office workers & delivering it to their respective work places and returning back the empty boxes by using various modes of transport
    • The concept of dabbawala originated when India was under the rule of British.Many British people who came to the colony did not like the local food,so a service was set up to bring lunch to these people straight from their homes.
      • Nowadays ,although Indian business men are the main customers for the dabbawalas,increasingly affluent families employ them instead for lunch to their school-aged childrens.
      • This service was originated in1880.Later Mahadeo Havaji Bachche ,started a lunch delivery service with about 100 men.
      • Later in 1930, he informally attempted to unionize the dabbawalas.Later a charitable trust was registered in 1956 under the name of Nutan Tiffin box suppliers Trust.
      • The comnmercial arm of this trust was registered in 1968 as Mumbai Tiffin carriers Association.
      • The present president of the association is Raghunath Medge.
      • At 19373 persons per square Km ,Mumbai is India's most densely populated city with a huge flow of traffic.
      • Because of this lengthy commutes to workplace are common.
      • Instead of going home for lunch or paying for meal in cafe,many office workers have a cooked meal sent either from their home ,or sometimes from a caterer who delivers to them as well.
      • A collecting dabbawala collects dabbas from homes or from dabba makers, usually on bicycle. The dabbas have some sort of distinguishing mark on them,such as a color or symbol. A simple color coding system works as an ID system for the destination & Recipient
      • The dabbawalas then takes them to designated sorting place,where they sort the lunch boxes into groups. The grouped boxes are put in the coaches of train,with marking to identify the destination of box.
      • The marking include the rail station to unload the boxes and the building address where the box has to be delivered.
      • At each station ,boxes are handed over to a local dabbawala,who delivers them.the empty boxes ,after lunch ,are again collected and sent back to the respective houses.
      • The New York Times reported in 2007 that the 125 year old dabbawala industry continues to grow at a rate of 5-10 %per year.
      • Each dabbawala regardless of role ,gets paid about 2000 to 4000 Rs per month.
      • More than 1,75,000 to 2,00,000 boxes gets move everyday by an estimated 4500 to 5000 dabbewalas,all with an extremely small nominal fee and with utmost punctuality.
      • According to a recent survey ,there is only one mistake in every 6,00,000 deliveries, statistically equivalent to a six sigma (99.9999) rating.
      • The BBC has produced a documentary on dabbawalas ,and Prince Charles, during his visit to India ,visited them. He had to fit in with their schedule,since their timing was too precise to permit any flexibility
      • Owing to the tremendous publicity ,some of the dabbawalas were invited to give guest lectures in top business school of India, which is very unusual.
      • Most remarkably in the eyes of many westerners,the success of dabbawalas trade has involved no advanced technology.
      • Although the dabbawalas have started to embrace modern information technology, and now allow booking for delivery through SMS.A web site ,mydabbawala.com has also been added to allow for on line booking.An online poll on the web site ensures that customer feed back is given pride of place.
      • The success of the system depends on team work and time management, that would be the envy of modern manager.
      • Such is the dedication and commitment of barely literate and barefoot delivery men, who forms links in the extensive delivery chain, that there is no documentation system at all.
      • There are no multiple elaborate layers of management either-just three layers. Each dabbawala is also required to contribute a minimum capital in kind, in form of 2 bicycles, a wooden crate for tiffins,white cotton kurta-pyjamas & white trademark Gandhi topi .
      • The return on capital is ensured by monthly division of the earnings of each
      • The service is uninterrupted on the days of severe weather such as Mumbai's characteristic monsoon. Occasionally ,people communicate between home and work by putting message inside boxes.
      • The local dabbawalas at the receiving and sending ends are known to the customers personally, so that there is no question of lack of trust.
    •