Twitter & Recruiting Katharine Robinson13_12_11

TWITTER &RECRUITINGDIRECT SOURCING – THE FIRM, 13TH DECEMBER 2011 KATHARINE ROBINSON @THESOURCERESS

TWITTER &RECRUITINGNo. 1 Piece of wisdomCommon Mistakes5 things I couldn’t use Twitter without – all Free

#1 PIECE OF WISDOM Be a person first.

COMMONMISTAKES

COMMON MISTAKES1. REPLIES & MENTIONSReplies and Mentions are different

COMMON MISTAKES2. INCOMPLETE BIONo eggs please, we’re BritishFull name – what are you trying to hide?Link to something• LinkedIn profile• Company website• Vacancies on company careers site

COMMON MISTAKES3. ABANDONING YOUR PROFILESometimes Twitter just isn’t for you. Accept it and move on.• Delete your profile, or• Leave a tweet explaining that you won’t be using Twitter anymore• Also leave a tweet letting people know how they can contact you

COMMON MISTAKES4. BADLY DONE AUTOMATION You either use Twitter or you don’t.Spamming – if you use twitterfeed or dlvr.it please checkyour settings!Badly covers up profile abandonment – e.g. Tweets fromLinkedInBroadcastingAuto DMs

COMMON MISTAKES5. DIRECTIONLESS PURSUIT OFFOLLOWERS“If we put a number on it, people will try to make the numbergo up.” ~ Seth Godin“Not everything that can be counted counts, and noteverything that counts can be counted.” Albert Einstein“If you build it, they will come.” ~ Field of Dreams… or will they?

TWEETINGCHECKLISTRemember - @replies and @mentions are differentComplete your bioDon’t just abandon TwitterBe in control of your automation or don’t use itDon’t let your follower count get you down (or excite you toomuch)

I CAN’T LIVE WITHOUT1. TWITTER CLIENTCoTweetHootsuiteTweetDeckEtc… See lots of information • Lists • Searches • Mentions &DMs Schedule messages Track Stats

I CAN’T LIVE WITHOUT 2. TWITTER ON MY MOBILEMore than 50% of tweets come from mobile devicesTwitter is rolling out the new “fly” design to make what you see onthe web in line with what you see on your phone. No smart Phone? dabr.co.uk

I CAN’T LIVE WITHOUT3. LISTSIt’s easy to miss things when you follow a lot of peopleYou can follow someone on a private list without themknowingMake lists that will be useful to people – demonstrate yourexpertiseGreat Tool:Formulists.com

I CAN’T LIVE WITHOUT4. SEARCH TOOLSSearch Tweets: http://search.twitter.comSearch Names & Bios: followerwonk.com

I CAN’T LIVE WITHOUT5. MEASUREMENT TOOLSClick trackingGoogle AnalyticsOther Great tools:• TweetStats.com• WhoRetweets.me

THOSE TOOLSAGAIN…Twitter Clients • CoTweet • Hootsuite • TweetdeckMobile Apps • Twitter for Android or iPhone • Dabr.co.ukLists • Formulists.comSearch tools • Search.twitter.com • Followerwonk.comMeasurement • Bit.ly • Google Analytics • WhoRtwettes.me

ANYQUESTIONS? KATHARINE@SOURCERESS.CO.UK @THESOURCERESS

Twitter & Recruiting Katharine Robinson13_12_11

by The FIRM on Jan 01, 2012

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Twitter & Recruiting Katharine Robinson13_12_11 — Presentation Transcript