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Paul Harrison - Cost Effective Resourcing Strategies

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Paul Harrison challenges the orthodoxies of ‘Social Recruiting' including: …

Paul Harrison challenges the orthodoxies of ‘Social Recruiting' including:
- Challenging perceptions: Social is Free;
- Provide and Pray
- Embedding Career Advocacy
- The 4 x P’s: a tactical roadmap
- The Social, Professional and Interest Graphs: The 4 x C’s & creating talent communities with purpose
- “What’s managed is measured”
- Suggested KPIs and recommended toolkits
The FIRM Cost Effective Resourcing Strategies 26/04/12

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  • Diversity Advocacy
  • Age of social network users. Carve “helps organisations realise the value through corporate social networks.
  • Social Layer – Investment Bank private facebook group | Live campus engagements
  • Transcript

    • 1. Cost Effective Resourcing in Social & Professional NetworksPaul Harrison | Carve Consulting
    • 2. CARVE: A SOCIAL BUSINESS CONSULTANCY
    • 3. People dont do business with companies. People do business with people.
    • 4. Apr-12 THE SYSTEMIC USE OF SOCIAL RECRUITING • What passes for Social Recruiting today? • Purpose, People, Platforms & Processes • OPEN for Social Recruiting • Communities with Purpose • Embedding Employee Advocacy • Two Simple Toolkits • KPIs and Measurement
    • 5. JOBS FEED SOCIAL BRANDEDVIA RSSS TO ICONS ON FACEBOOKTWITTER CAREERS SITE PAGE BRANDED BRANDED LINKEDIN YOUTUBE TWITTER CAREERS CHANNEL PAGE PAGE PAID FOR LINKEDIN COMPANY FACEBOOK RECRUITER BLOGS ADS PACKAGE
    • 6. “PROVIDE & PRAY”
    • 7. Apr-12 WHAT ARE YOU TRYING TO ACHIEVE? 11
    • 8. AN EXAMPLE SOCIAL RECRUITING STRATEGY Become the pre-eminent recruiter of graduates and experienced hiresAmbition through social and professional networksMeasures More than 50% of hires in 2012 / 2013 to Articulate Increase the our EVP to Identify and size of ourStrategies activated Educate talent candidates communities Community Paid Social Actions Engagement Strategy Optimise Assets Advocacy Content Strategy Programmes
    • 9. INFLUENCE KEYS Objectives Access KPIs Policy Training Credibility Professional Visibility Social Local Mobile Monitoring Identifying Opportunities Engaging Surveys / Data Sharing Testimonials Policing News Escalating Advocacy Reporting Individuals Promoting Thought Leadership
    • 10. SOCIAL | PROFESSIONAL | INTEREST GRAPHS Interest GraphSocial ProfessionalGraph Graph
    • 11. INFLUENCE KEYS Objectives Access KPIs Policy Training Credibility Professional Visibility Social Local Mobile Monitoring Identifying Opportunities Engaging Surveys / Data Sharing Testimonials Policing News Escalating Advocacy Reporting Individuals Promoting Thought Leadership
    • 12. OPEN FOR SOCIAL BUSINESS Owned networks: controlled by the organisation for example Twitter, Slideshare, BlogPaid Neutral networks: forums /Channels: blogs / Linkedin groups /Paid where relevantengagement conversations are takingvia social placechannels(Social Ads) Earned Coverage: Jobs / Content / Thinking promoted by 3rd parties to their networks, based on relevance / value / interest
    • 13. OPEN PLATFORMS
    • 14. March 2012STRATEGY MOVE FROM ORGANIC TO OPTIMISED USE OF SOCIAL & PROFESSIONAL NETWORKS
    • 15. Communities with purpose Talent Careers Pool Site Mobile Email Social Assets
    • 16. OPEN PLATFORMS
    • 17. PAID SOCIAL MEDIA
    • 18. OPEN PLATFORMS
    • 19. SHARED CHANNELS, CENTRAL CONTROL
    • 20. OPEN PLATFORMS
    • 21. Apr-12 27
    • 22. EMBEDDING EMPLOYER ADVOCACY• Make it understood MAKING• Make it easy EMPLOYER• Make it desirable ADVOCACY• Make it rewarding• Make it a habit EVERYBODYS JOB
    • 23. Apr-12 2 SIMPLE TOOLKITS IDENTIFY ENGAGE • Deep Search strings • Optimised Profile • FollowerWonk • PreConnections • Messaging Ideas • TagDef • URL Shortener • Networking Groups • How to Films, FAQ • NetVibes Dashboard • How to Films, FAQ .
    • 24. KPI’S | ACTIVE REPORTING
    • 25. KPI’S | ACTIVE REPORTING
    • 26. 1. Review existing activity2. Design an actionable strategy3. Focus on Talent communities with purpose4. Embed advocacy into resourcing and communication strategies

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