Mobile recruiting - Direct Sourcing Event 23_06

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Dave Martin - allthetopbananas.com presents the use of mobile for recruitment purposes

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Mobile recruiting - Direct Sourcing Event 23_06

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  3. 3. Mobile Recruiting 2011<br />Who am I ?<br />Dave Martin, <br />MD, Allthetopbananas.com<br />Editor, MoRecNews.com<br />Twitter, @Topbananas<br />Blog, mrDaveMartin.co.uk<br />What do I know about Mobile Recruiting?<br />Working with mobile internet for last 13 years.<br />Launched first UK job search iPhone App.<br />Founder of global leader in Mobile Recuriting solutions<br />
  4. 4. Mobile Recruiting 2011<br />What mobiles are in the room?<br />How many iPhones?<br />How many Blackberrys?<br />How many Androids?<br />Who’s left?<br />
  5. 5. Mobile Recruiting 2011<br />How many Resumes / CVs are sent by Fax or post?<br />
  6. 6. Mobile Recruiting 2011<br />In 1991, 20 years ago, would you have believed CV’s by post and fax would be replaced by the Internet?<br />
  7. 7. Mobile Recruiting 2011<br />Quick look at Mobile history…<br />1973 – First Mobile Phone - Motorola DynaTAC 8000x<br />1992 – The first job board, Online Career Centre, USA <br />1993 – First UK person to person SMS<br />1998 – First Data Access (a ring tone download), Finland<br />1998 – WML 1.0 aka WAP<br />1999 – Monster.com is launched<br />2001– High speed 3G data access, Japan<br />2002–I launched first UK Mobile News Services with BT / O2 network during the 3G trials in the Isle of Man<br />2007– 295m 3G subscribers worldwide and 852m WiFI installations <br />
  8. 8. Mobile Recruiting 2011<br />It is not mobile hype, it is mobile maturity<br />The Mobile is 38 years old<br />The Job Board is 19 years old<br />Mobile Internet is 13 years old <br />iPhone is 4 years old <br />AppStore is 3 years old<br />Android is 3 years old<br />The last 3 years has seen Mobile Internet mature<br />
  9. 9. Mobile Recruiting 2011<br />Do NOT turn your back on the candidate<br />Support the candidates choice of communication<br />
  10. 10.
  11. 11. Mobile Recruiting 2011<br />20 billion apps downloaded<br />
  12. 12. Mobile Recruiting 2011<br />175 million iPhones or iTouch<br />
  13. 13. Mobile Recruiting 2011<br />25 million iPads<br />
  14. 14. Mobile Recruiting 2011<br />That’s just Apple <br />Now add on Blackberry & Android<br />
  15. 15. 2014 Mobile Web overtakes Desktop web.<br />
  16. 16. Facebook has 200m mobile users<br />
  17. 17. 40% of all Tweets are Mobile<br />
  18. 18. Mobile Recruiting 2011<br />Mobile Recruiting must support your recruiting and employer branding objectives…<br />Such as….<br /><ul><li> Attracting eyeballs
  19. 19. Acquiring talent
  20. 20. Employer brand message
  21. 21. Candidate engagement</li></li></ul><li>Mobile Recruiting 2011<br />Candidate is exposed to your brand and jobs<br />Richer and longer lasting candidate experience<br />85% of career app users switch on auto job alerts (push notifications)<br />Every day, automatically, new jobs are matched to your mobile talent network and alerted of new opportunities<br />
  22. 22. Mobile Recruiting 2011<br />What would your mobile solution look like?<br />Your app will have its own page in AppStore or Market Place<br />
  23. 23. Mobile Recruiting 2011<br /><ul><li>Social Network
  24. 24. Video
  25. 25. Mapping
  26. 26. Career Info
  27. 27. Job Search
  28. 28. Engagement
  29. 29. Retention</li></li></ul><li>Build an active talent network.<br />Mobile alerts are 1:1.<br />Response is rapid<br />
  30. 30. Mobile Recruiting 2011<br />What’s the bottom line?<br /><ul><li>Stay in front of the online audience – it is already moving.
  31. 31. Don’t return an empty search on AppStore for your brand.
  32. 32. Re-use existing media and efforts.
  33. 33. Multiply the value of your social recruiting activity.
  34. 34. Social = Mobile.
  35. 35. Build a network of active talent.
  36. 36. Mine that network via job alerts.
  37. 37. Increase mobile Google SEO.
  38. 38. Engage with candidates via the channel of their choice.
  39. 39. Put the candidate first.</li></li></ul><li>Read white papers and stay up to date at MoRecNews.com<br />Learn more about packages from:<br />http://tinyurl.com/attb-mca-detail<br />

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