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Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
Mark Williams - Effective use of Linked In
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Mark Williams - Effective use of Linked In

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  • 1. © 2010 LinkedIn. All rights reserved. Confidential 0 Effective Recruiting with LinkedIn Mark Williams Mr LinkedIn!
  • 2. © 2010 LinkedIn. All rights reserved. Confidential 1 I don’t work here!
  • 3. © 2010 LinkedIn. All rights reserved. Confidential 2 MISSION: “Connect the world’s professionals to make them more productive and successful”
  • 4. © 2010 LinkedIn. All rights reserved. Confidential 3 80M+ members USA: 52% CAN: 4% BRZ:2% EU: 25% IND: 8% AUS: 2% +3M / month, 1 new member / second Truly Global
  • 5. © 2010 LinkedIn. All rights reserved. Confidential 4 Year Members (MM) 2003 0.85 2004 1.6 2005 4.4 2006 8.5 2007 10 2008 33 2009 57 2010 90+  General Network Information  80M+ professionals  1M new members every 10 days, 1+ per second  Over 200 countries, 6 languages, 150 industries  Quick Stats  1B monthly pageviews  38M monthly global uniques  1.6M unique visitors to homepage daily Linkedin: Global Internet Business Platform
  • 6. © 2010 LinkedIn. All rights reserved. Confidential 5  Average user is 43 yrs, 15 years experience  1 billion people searches performed last year  Over 700,000 groups  100,000 users join a group every day Statistics
  • 7. © 2010 LinkedIn. All rights reserved. Confidential 6 LinkedIn: Three Business Lines OnLine Marketing Solutions Hiring Solutions Value added membership Job postings High margin Largest B2B publisher - Larger than FT, Economist and NYT combined Highly targeted and relevant Matching Talent and opportunity Passive vs Active Massive value
  • 8. © 2010 LinkedIn. All rights reserved. Confidential 7 http://talent.linkedin.com
  • 9. © 2010 LinkedIn. All rights reserved. Confidential 8 Your Professional Network
  • 10. © 2010 LinkedIn. All rights reserved. Confidential 9
  • 11. © 2010 LinkedIn. All rights reserved. Confidential 10 Groups = Communities  5 million healthcare professionals on LinkedIn  Engage with customers  Primary purpose is as an information resource & discussion forum.  B2B marketing tool  Improves Philips brand recognition  Talent pool approaching 20,000 members
  • 12. © 2010 LinkedIn. All rights reserved. Confidential 11 What Next?
  • 13. © 2010 LinkedIn. All rights reserved. Confidential 12 Making Contact Pick up the phone! LinkedIn message (connection, groups, open link) Inmail (upgraded & corporate accounts) Introduction
  • 14. © 2010 LinkedIn. All rights reserved. Confidential 13 Introductions
  • 15. © 2010 LinkedIn. All rights reserved. Confidential 14 Example  Needed credible names in her industry to attract funding.  Joined 6 groups, posted in discussions  40 replies  8 excellent contacts  Ex Giorgio Armani MD & current Kelkoo Marketing Director are now on her board!
  • 16. © 2010 LinkedIn. All rights reserved. Confidential 15  Do you have a social media policy?  Who owns & manages your company profile?  What do the profiles of your employees say about your company?  How many groups are ‘owned’ by employees  What procedures are in place for new starters?  What procedure do you have on exit?  Are you making full use of your corporate ‘network’? Corporate use of LinkedIn
  • 17. © 2010 LinkedIn. All rights reserved. Confidential 16 5 TIPS 1. Build a great profile 2. Build an effective network 3. Join many groups 4. Leverage your employees networks 5. Get involved
  • 18. © 2010 LinkedIn. All rights reserved. Confidential 17 A Professional Network “put to work” Q&A? Email mark@etn-training.co.uk LinkedIn – Link2mark.co.uk Twitter – Mr_Linkedin Blog – http://mrlinkedIn.wordpress.com Video tips – www.youtube/mrlinkedin

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