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#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films
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#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films

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  • 1. We Show, NotTell UsingVideo to ActivateYour Employer Brand
  • 2. Why video? ~ Case Study: TAQA Bratani ~ Measuring effectiveness ~ Case Studies: Macmillan, SGOSS &Teach First ~ Demystifying production ~ The beauty of one ~ Questions?
  • 3. Average visit to a website is 28 secs.. It’s 5’50’’ with a video…
  • 4. 20% of web visitors will sit and read the majority of text on a website,,, ,,,rises to 80% if content is presented in video form
  • 5. Let me tell you aboutYouTube -  3 billion views per day -  500 tweets per minutes with aYouTube Link -  Growth of 42% in time spent watching video online
  • 6. “Alongside plans to increase their spend on career sites and social media - video content is due to become a major focus for increased investment next year” -People in Business Global Brand Survey 2013
  • 7. The Client Abu Dhabi TAQA Bratani Founded 2008 Centre of Excellence Global Growth
  • 8. Aberdeen needs to recruit 120,000 skilled workers over the next 10 years or risk losing its place as one of the world's great energy centres PwC 2012
  • 9. Oil and gas vacancies have risen by 80% in the past 12 months - oilandgaspeople.com January 2013
  • 10. “Recruiting talented candidates has become more challenging over the last 12 months” 0% 10% 20% 30% 40% 50% 60% 70% Completely disagree Slightly disagree Broadly agree Completely agree Courtesy: TMP Worldwide 2013
  • 11. “The recruitment of talented individuals will become more challenging

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