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#Gottalovecake
@BromfordGroup
#Epicfail
#Getcreative
#Liftoff
#Gottalovecake
#Tweetoff
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#Trending
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#Gottalovecake submissions
#Assessment
1. Get the right people around
the table
2. Focus on the essence of life in
your business
3. Engage ‘the creatives’
4. Lau...
• Hit 13,398 individual Twitter
accounts
• Seen over 58,600 times on
Twitter
• Trended
• 1,959 visitors to
#gottalovecake ...
• 19% reduction in applications
• …but a far greater candidate
match
• 87% vs 38% through to
second stage
• Fab appointmen...
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#FIRMday Manchester 27 Sept 13 #gotta-lovecake @bromfordgroup, Kerriann Carrter

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Transcript of "#FIRMday Manchester 27 Sept 13 #gotta-lovecake @bromfordgroup, Kerriann Carrter"

  1. 1. #Gottalovecake @BromfordGroup
  2. 2. #Epicfail
  3. 3. #Getcreative
  4. 4. #Liftoff
  5. 5. #Gottalovecake
  6. 6. #Tweetoff #gottalovecake #gottalovecake #gottalovecake #gottalovecake #gottalovecake #gottalovecake #gottalovecake
  7. 7. #Trending #gottalovecake #gottalovecake #gottalovecake #gottalovecake #gottalovecake #gottalovecake #gottalovecake
  8. 8. #Gottalovecake submissions
  9. 9. #Assessment
  10. 10. 1. Get the right people around the table 2. Focus on the essence of life in your business 3. Engage ‘the creatives’ 4. Launch, using every network at your disposal 5. Keep up the momentum by having fun 6. Maintain the same approach throughout #Stepstosuccess
  11. 11. • Hit 13,398 individual Twitter accounts • Seen over 58,600 times on Twitter • Trended • 1,959 visitors to #gottalovecake web page • 2,536 separate visits • 140 visits from Twitter per day #Results
  12. 12. • 19% reduction in applications • …but a far greater candidate match • 87% vs 38% through to second stage • Fab appointments • We won the HR Distinction Award for Recruitment & Employee Branding #Outcomes
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