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#FIRMday 15 May 2014 Gradweb 'Digital Natives v's The ATS Dinosaurs'
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#FIRMday 15 May 2014 Gradweb 'Digital Natives v's The ATS Dinosaurs'

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Ben Jackson, Director at GradWeb will discuss the challenges that we need to consider when engaging with a new generation of job seekers on their terms, with "Digital Natives versus the ATS …

Ben Jackson, Director at GradWeb will discuss the challenges that we need to consider when engaging with a new generation of job seekers on their terms, with "Digital Natives versus the ATS Dinosaurs"

Published in: Business, Technology

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  • 1. Digital natives vs the ATS dinosaurs? Ben Jackson – Director, GradWeb May 15th 2014
  • 2. The Agenda ‣ Introduction ‣ Today’s Future Talent Landscape ‣ Introducing / Attracting Generation Z ‣ Where we are now ‣ The future ‣ Challenges THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 3. introduction ‣ The Digital Revolution ‣ Candidate experience still Web1.0 ‣ The inter-generational workplace ‣ An improving economy ‣ Social – different rules? ‣ Mobile – access anywhere, anytime ‣ Social mobility and diversity THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 4. TODAY’S FUTURE TALENT RECRUITMENT LANDSCAPE ‣ TUITION FEES: - UCAS applications in 2014 = 580,000 - 4% increase year-on-year - STEM applications up - A-level subject choices ‣ APPRENTICESHIPS: - 175,000 in 2005/06 - 510,200 in 2012/13 ‣ APPLICATION VOLUMES – 97:1 IN 2012-13 THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 5. TODAY’S FUTURE TALENT RECRUITMENT LANDSCAPE ‣ Generation Z – the “Digital Native” ‣ Yahoo’s CMO Kathy Savitt  – “a full-blown obsession with Gen Z” ‣ New rules of engagement: Mobile / Social ‣ Clash of cultures: Baby Boomers / Gen X / Y / Z ‣ The Digital Revolution ‣ Global recruitment THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 6. INTRODUCING… GENERATION Z ‣ Generation Z – ONLINE PRACTICALLY FROM BIRTH ‣ MORE AT HOME ONLINE EVEN THAN GEN Y “less likely to tell the boss when they disagree, but more likely to share those views online”… … AND “CONNECT WITH OTHERS WHO SHARE THEIR INTERESTS AND ARE DOING THE SAME THINGS” (BRUCE TULGAN, 2012) ‣ INFLUENCER MARKETING & BRAND ADVOCATES “Influencers give you brand awareness, brand advocates give you sales” (Gema Molina Garcia, 2013) THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 7. INTRODUCING… GENERATION Z ‣ DIGITAL TECHNOLOGY / SOCIAL PLATFORMS ENABLE IMMEDIATE CONTACT / INFO ‣ CONTROL – INSTANT ACCESS AND ACCESSIBILITY = FRUSTRATION WITH OBSTACLES ‣ CREATIVE, KNOWLEDGE SHARING, AWARE ‣ ‣ BUT… ‣ DEPENDENT ON TECHNOLOGY? ‣ SELF-OBSESSED? COMPLETELY OPEN… YET FIERCELY PRIVATE THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 8. ATTRACTING GENERATION Z ‣ “SOCIAL!!!” – HMMM… PERHAPS NOT… ‣ GRADWEB RESEARCH SHOWS <1.2% OF GEN Z JOB SEEKERS REFERENCE SOCIAL MEDIA AS SOURCE FOR JOB APPLICATIONS ‣ GEN Z AWARE OF ONLINE PRESENCE ‣ The “Creepy Treehouse” (Paul Smith, CACEE) ‣ Twitter, LinkedIn and FB all suffering weak growth THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 9. ATTRACTING GENERATION Z ‣ MOBILE, MOBILE, MOBILE – PORTABLE, ALWAYS ON, PERSONAL ‣ VIDEO (MOBILE & SEO) – 69% OF ALL INTERNET TRAFFIC BY 2017 = VIDEO (Cisco, 2013) ‣ HONEST / REAL – GEN Z ‣ HUMAN – TECH ENABLES BUT CAN’T STAND ALONE ‣ CONSUMER MARKETING, NOT RECRUITMENT ADVERTISING ‣ Need for coherent, holistic online employer brand THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 10. WHERE WE ARE NOW… Mobile ‣ Source: Google THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 11. WHERE WE ARE NOW … Mobile ‣ 50% of internet users use mobile as primary source (Digital Buzz, 2013) ‣ Just 13% of FTSE100 employers have 100% mobile enabled sites ‣ 50% of all emails now opened via mobiles (Experian, 2013) ‣ 82% of all new students in UK have smartphones (UCAS, 2013) THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 12. WHERE WE ARE NOW… ATS ‣ Recruitment technology often stuck in the dark ages ‣ User experience poor – Web1.0 ‣ Reporting limited THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 13. WHERE WE ARE NOW… ATS ‣ ALLOW CANDIDATES TO TAKE CONTROL OF THEIR OWN APPLICATION ‣ ENABLE – DROP THE BARRIERS TO ENGAGEMENT THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 14. THE FUTURE… technology & assessment ‣ EASY ACCESS VIA SOCIAL MEDIA / THE HEAR ‣ THE DEATH OF THE APPLICATION FORM? ‣ AUTOMATED SCREENING – INTEGRATED SJTS, TESTS ETC ‣ GAMIFICATION THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 15. THE FUTURE… candidate relationship management ‣ Change in recruiter behaviours ‣ Engaging, not screening out ‣ Data / CRM functionality ‣ Tagging and profiling talent – using technology to build talent communities ‣ Geo-spatial tech – show candidates their local jobs ‣ Interact online – webinars, “meet the business” ‣ Valuable content (video, blogs) THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 16. THE FUTURE… challenges ‣ Budget and resource ‣ Pace of change (digital, social, societal) ‣ Global migration trends – boundaries are changing ‣ Playing catch-up – the ATS dinosaurs ‣ Over-extending – don’t try to do everything all at once! THE FUTURE OF FUTURE-TALENT RECRUITMENT
  • 17. QUESTIONS? For more information please contact Ben Jackson +44(0)7826 916 108 +44(0)1635 584 130 ben.jackson@gradweb.co.uk @BenJacksonGW THANK YOU
  • 18. the next 12 months? ‣ Chan ‣ The first si THE FUTURE OF FUTURE-TALENT RECRUITMENT

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