Auditing and Optimising your Social Media Strategy_matt_alder[1]

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Matt Alder - How to audit and optimise your social media strategy for resourcing. (Direct Sourcing 14th April 2011)

Matt Alder - How to audit and optimise your social media strategy for resourcing. (Direct Sourcing 14th April 2011)

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Transcript

  • 1. Digital Recruitment Strategy Matt Alder © MetaShift 2011
  • 2. Matt Alder and MetaShift Digital and Social Recruitment Strategy www.recruitingfuture.com www.metashift.co.uk
  • 3. Key Questions
    • Do you have a Digital Recruitment Strategy?
    • Is it fit for purpose?
    • Do you know what that purpose is?
    • Is that purpose still the right purpose?
  • 4. The story so far……… © MetaShift 2011
  • 5. Snapshots 1998 2011
  • 6. Snapshots 1998 2011
  • 7. Snapshots 1998 2011
  • 8. Layers © MetaShift 2011 Corporate Site ATS Job Boards Online Advertising 3 rd Party Tracking CV Databases Search Engine Marketing Mobile Sites Mobile Apps Social Recruiting Social Sourcing Professional Networks Landing Page Optimisation Demand Side Platforms
  • 9. How do you make sense of what you have?
  • 10. Why do you need to? © MetaShift 2011
  • 11. Why are we at a crossroads?
    • More Complex Resourcing Landscape
    • Changing Nature of Brand and Reputation
    • Huge Increase in Expectations
    • Multi Touchpoints Including Social
    • Growing Importance Candidate Care
    © MetaShift 2011
  • 12. Balance of Reputation
  • 13. Connected Employer Brand
  • 14. Expectations © MetaShift 2011
  • 15. Expectations © MetaShift 2011
  • 16. Expectations © MetaShift 2011
  • 17. Touchpoints © MetaShift 2011
  • 18. Candidate Experience © MetaShift 2011 1998 2011
  • 19. Worse Practice Case Studies © MetaShift 2011
  • 20. Losing Talent Down Blind Alleys © MetaShift 2011
  • 21. No Red Carpet Treatment © MetaShift 2011
  • 22. Anti-Social Recruitment © MetaShift 2011
  • 23. A Strategic Model © MetaShift 2011
  • 24. Strategy Audit Model Resourcing Objectives Digital Best Practice © MetaShift 2011
  • 25. Key Benefits
    • Understand the true value of digital activity
    • Know what to optimize – Small changes can yield massive improvements
    • Improve key resourcing metrics e.g. cost per hire, time to hire, quality of hire
    • Enhance candidate experience, reputation and employer brand
    • Build business cases, help prioritize investment and inform procurement processes
    • Drive better value and performance from supplier relationships
    © MetaShift 2011
  • 26. How can I help?
    • Answer questions today or via email
    • My new direct sourcing newsletter
    • RecruitingFuture.com
    • MetaShift 360 Digital Audit
    © MetaShift 2011
  • 27. © MetaShift 2011 Digital and Social Recruitment Strategy [email_address]