Auditing and Optimising your Social Media Strategy_matt_alder[1]

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Matt Alder - How to audit and optimise your social media strategy for resourcing. (Direct Sourcing 14th April 2011)

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Auditing and Optimising your Social Media Strategy_matt_alder[1]

  1. 1. Digital Recruitment Strategy Matt Alder © MetaShift 2011
  2. 2. Matt Alder and MetaShift Digital and Social Recruitment Strategy www.recruitingfuture.com www.metashift.co.uk
  3. 3. Key Questions <ul><li>Do you have a Digital Recruitment Strategy? </li></ul><ul><li>Is it fit for purpose? </li></ul><ul><li>Do you know what that purpose is? </li></ul><ul><li>Is that purpose still the right purpose? </li></ul>
  4. 4. The story so far……… © MetaShift 2011
  5. 5. Snapshots 1998 2011
  6. 6. Snapshots 1998 2011
  7. 7. Snapshots 1998 2011
  8. 8. Layers © MetaShift 2011 Corporate Site ATS Job Boards Online Advertising 3 rd Party Tracking CV Databases Search Engine Marketing Mobile Sites Mobile Apps Social Recruiting Social Sourcing Professional Networks Landing Page Optimisation Demand Side Platforms
  9. 9. How do you make sense of what you have?
  10. 10. Why do you need to? © MetaShift 2011
  11. 11. Why are we at a crossroads? <ul><li>More Complex Resourcing Landscape </li></ul><ul><li>Changing Nature of Brand and Reputation </li></ul><ul><li>Huge Increase in Expectations </li></ul><ul><li>Multi Touchpoints Including Social </li></ul><ul><li>Growing Importance Candidate Care </li></ul>© MetaShift 2011
  12. 12. Balance of Reputation
  13. 13. Connected Employer Brand
  14. 14. Expectations © MetaShift 2011
  15. 15. Expectations © MetaShift 2011
  16. 16. Expectations © MetaShift 2011
  17. 17. Touchpoints © MetaShift 2011
  18. 18. Candidate Experience © MetaShift 2011 1998 2011
  19. 19. Worse Practice Case Studies © MetaShift 2011
  20. 20. Losing Talent Down Blind Alleys © MetaShift 2011
  21. 21. No Red Carpet Treatment © MetaShift 2011
  22. 22. Anti-Social Recruitment © MetaShift 2011
  23. 23. A Strategic Model © MetaShift 2011
  24. 24. Strategy Audit Model Resourcing Objectives Digital Best Practice © MetaShift 2011
  25. 25. Key Benefits <ul><li>Understand the true value of digital activity </li></ul><ul><li>Know what to optimize – Small changes can yield massive improvements </li></ul><ul><li>Improve key resourcing metrics e.g. cost per hire, time to hire, quality of hire </li></ul><ul><li>Enhance candidate experience, reputation and employer brand </li></ul><ul><li>Build business cases, help prioritize investment and inform procurement processes </li></ul><ul><li>Drive better value and performance from supplier relationships </li></ul>© MetaShift 2011
  26. 26. How can I help? <ul><li>Answer questions today or via email </li></ul><ul><li>My new direct sourcing newsletter </li></ul><ul><li>RecruitingFuture.com </li></ul><ul><li>MetaShift 360 Digital Audit </li></ul>© MetaShift 2011
  27. 27. © MetaShift 2011 Digital and Social Recruitment Strategy [email_address]

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