Auditing and Optimising your Social Media Strategy_matt_alder[1]
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Matt Alder - How to audit and optimise your social media strategy for resourcing. (Direct Sourcing 14th April 2011)

Matt Alder - How to audit and optimise your social media strategy for resourcing. (Direct Sourcing 14th April 2011)

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    Auditing and Optimising your Social Media Strategy_matt_alder[1] Auditing and Optimising your Social Media Strategy_matt_alder[1] Presentation Transcript

    • Digital Recruitment Strategy Matt Alder © MetaShift 2011
    • Matt Alder and MetaShift Digital and Social Recruitment Strategy www.recruitingfuture.com www.metashift.co.uk
    • Key Questions
      • Do you have a Digital Recruitment Strategy?
      • Is it fit for purpose?
      • Do you know what that purpose is?
      • Is that purpose still the right purpose?
    • The story so far……… © MetaShift 2011
    • Snapshots 1998 2011
    • Snapshots 1998 2011
    • Snapshots 1998 2011
    • Layers © MetaShift 2011 Corporate Site ATS Job Boards Online Advertising 3 rd Party Tracking CV Databases Search Engine Marketing Mobile Sites Mobile Apps Social Recruiting Social Sourcing Professional Networks Landing Page Optimisation Demand Side Platforms
    • How do you make sense of what you have?
    • Why do you need to? © MetaShift 2011
    • Why are we at a crossroads?
      • More Complex Resourcing Landscape
      • Changing Nature of Brand and Reputation
      • Huge Increase in Expectations
      • Multi Touchpoints Including Social
      • Growing Importance Candidate Care
      © MetaShift 2011
    • Balance of Reputation
    • Connected Employer Brand
    • Expectations © MetaShift 2011
    • Expectations © MetaShift 2011
    • Expectations © MetaShift 2011
    • Touchpoints © MetaShift 2011
    • Candidate Experience © MetaShift 2011 1998 2011
    • Worse Practice Case Studies © MetaShift 2011
    • Losing Talent Down Blind Alleys © MetaShift 2011
    • No Red Carpet Treatment © MetaShift 2011
    • Anti-Social Recruitment © MetaShift 2011
    • A Strategic Model © MetaShift 2011
    • Strategy Audit Model Resourcing Objectives Digital Best Practice © MetaShift 2011
    • Key Benefits
      • Understand the true value of digital activity
      • Know what to optimize – Small changes can yield massive improvements
      • Improve key resourcing metrics e.g. cost per hire, time to hire, quality of hire
      • Enhance candidate experience, reputation and employer brand
      • Build business cases, help prioritize investment and inform procurement processes
      • Drive better value and performance from supplier relationships
      © MetaShift 2011
    • How can I help?
      • Answer questions today or via email
      • My new direct sourcing newsletter
      • RecruitingFuture.com
      • MetaShift 360 Digital Audit
      © MetaShift 2011
    • © MetaShift 2011 Digital and Social Recruitment Strategy [email_address]