Accenture - Quezia Soares13_12_11

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Quezia Soares from Accenture presents her social media strategy at our December Direct Sourcing event

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Accenture - Quezia Soares13_12_11

  1. 1. International Recruiting Conference | December 2011
  2. 2. Taking a B2B brand into the social spaceInternational Recruiting Conference | December 2011
  3. 3. First you have to convince your own people…International Recruiting Conference | December 2011
  4. 4. Global brand – Social media isn’t regional, it’s global. Resource – who’s going to manage this channel? And conversations? Content – what are we going to say? What can we say? Risk – what is the worst that could happen? Especially, if we don’t do it? Results – what do we see as success?International Recruiting Conference | December 2011
  5. 5. When looking at the external market, think first about the relationship you want to build, the technology later.International Recruiting Conference | December 2011
  6. 6. People, Objectives, Strategy, TechnologyInternational Recruiting Conference | December 2011
  7. 7. People Who is your target audience? What are their behaviours? What is the profile? What are they ready for?International Recruiting Conference | December 2011
  8. 8. Objectives What are you looking to achieve? What are your business objectives for success? What do you want our target audience to do?International Recruiting Conference | December 2011
  9. 9. International Recruiting Conference | December 2011
  10. 10. Technology Now that you’ve done all the ground work, what is the relevant technology? How do you integrate it into your overall recruitment strategy?International Recruiting Conference | December 2011
  11. 11. The Accenture ExperienceInternational Recruiting Conference | December 2011
  12. 12. Talent Acquisition teamInternational Recruiting Conference | December 2011
  13. 13. International Recruiting Conference | December 2011

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