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I’m @jw + the hashtag is #wrwgoing                            WHERE ARE                             We GOING?Thursday, Mar...
The PrefaceThursday, March 17, 2011
In the BEGINNING...Thursday, March 17, 2011
The following is a brief history of how we                 accidentally created social travel service,                   a...
Iconfactory circa 1999Thursday, March 17, 2011
Firewhîl Design                Inspired by Iconfactory’s Pixelpalooza,              I got into pixel art, drew hundreds of...
BlinksaleThursday, March 17, 2011
Blinksale                    •      Frustrated with our billing solution, we                           wrote our own and d...
IconBuffetThursday, March 17, 2011
IconBuffet                    • 50,000 people came to collect                           icons and trade them with friends. ...
Causes                    • Causes was envisioned as a standalone                           site to encourage social givin...
Thursday, March 17, 2011
Where are we now?                PIVOT to the PRESENTThursday, March 17, 2011
PackRat                    • PackRat was created at a scale that                           assumed most people would play ...
PackRatThursday, March 17, 2011
Then Farmvie Ha   enedThursday, March 17, 2011
What now?Thursday, March 17, 2011
Viva la iPhone                           Mobile changed everything.Thursday, March 17, 2011
The EpiphanyThursday, March 17, 2011
Thursday, March 17, 2011
The Totem                           How do we inspire people to                           connect with the real world?Thur...
Can we use real world                           connections to inspire people                                  to discover...
LandmarksThursday, March 17, 2011
F          tba StadiumsThursday, March 17, 2011
Baseba StadiumsThursday, March 17, 2011
AirportsThursday, March 17, 2011
Walt Disney WorldThursday, March 17, 2011
Add Go to a Wallaby     and you get a Gowalla.   Really.Thursday, March 17, 2011
Stay true to your vision.Thursday, March 17, 2011
Where are we going?               FADS vs. THE FUTUREThursday, March 17, 2011
The Fads                    • Checking In                    • Game Mechanics                    • Badges                 ...
Check In Overload                    • Checking In is the status update for                           the places we go. It...
Game Mechanics                    • A new wave of services are                           repurposing ideas from Farmville ...
Game mechanics are                     subservient to the usefulness                            of the service.Thursday, M...
“Badges? We don’t need                             no stinking badges.”Thursday, March 17, 2011
Badges                    • Badges are the poster child for the                           success of location-based servic...
Social validation                              is the primary driver                           for activity on today’s web...
Social Validation                    • We share on Facebook in order to                           receive comments and lik...
Epic MixThursday, March 17, 2011
FitbitThursday, March 17, 2011
QuoraThursday, March 17, 2011
Gratuitous Hugh JackmanThursday, March 17, 2011
Geo-noise                    • Every week a new location-based                           service is born with a vision to ...
Conclusion                • Checking in is a temporary solution.                • Badges and game mechanics               ...
“The Future isnt what it used to be.                 Im not surprised, Im not surprised.                  Most of us live ...
The Future                    • Mobile, Background Services and                           Passive Applications            ...
Get off your a !                • People have visited places nearly                       3 million places in every country...
TrS-80Thursday, March 17, 2011
TrS-80 of the Future                              Soak this one in.Thursday, March 17, 2011
Pa ive A         lications             For mobile services to become truly useful,              they must not interrupt ou...
Gratuitous Hugh JackmanThursday, March 17, 2011
Social G                 d                    • Obama’s Presidential Campaign                    • Iran Election on Twitte...
What about social good                        on the web?Thursday, March 17, 2011
The Case Against Corporate Responsibility         “The idea that companies have a responsibility           to act in the p...
And to that we say...Thursday, March 17, 2011
With every pair you purchase,                           TOMS will give a new pair of shoes                                ...
“I think many of our problems as a country         would be solved if people had thick passports.              Theres just...
Gamification isn’t cool.                           You know what’s cool?                           Story is cool.Thursday,...
PDX > PHX > AUS                           IAH > ORD > CDG                                    Travel StoriesThursday, March...
SXSW @ ACCThursday, March 17, 2011
Will your system be alright                      When you dream of home tonight?                     There is no message w...
Co               uni                    • Flickr and Wikipedia set the example.                    • Nearly 3 million plac...
What does this mean                           for services like Gowalla?Thursday, March 17, 2011
OOO        h!!!Thursday, March 17, 2011
Double Rainbow                    • Find the extraordinary in the everyday.                    • Surprise and delight peop...
What does this mean                      for you and the projects                   you’re creating for tomorrow?Thursday,...
Surprise!                    • Creating products that provide                           real value to real people.        ...
Find me on Twitter @jw                Badass Background Illustration by Will BryantThursday, March 17, 2011
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Where Are We Going - SXSW 2011

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Slides from my presentation, Where Are We Going, presented Monday, March 14 at SXSW Interactive in Austin, TX.

Published in: Technology

Transcript of "Where Are We Going - SXSW 2011"

  1. 1. I’m @jw + the hashtag is #wrwgoing WHERE ARE We GOING?Thursday, March 17, 2011
  2. 2. The PrefaceThursday, March 17, 2011
  3. 3. In the BEGINNING...Thursday, March 17, 2011
  4. 4. The following is a brief history of how we accidentally created social travel service, and why we’re making it up as we go.Thursday, March 17, 2011
  5. 5. Iconfactory circa 1999Thursday, March 17, 2011
  6. 6. Firewhîl Design Inspired by Iconfactory’s Pixelpalooza, I got into pixel art, drew hundreds of icons, and met my first two co-workers.Thursday, March 17, 2011
  7. 7. BlinksaleThursday, March 17, 2011
  8. 8. Blinksale • Frustrated with our billing solution, we wrote our own and decided to make it fun. And useful. • Thank You Notes were an unusual selling point that resonated with those who used the service.Thursday, March 17, 2011
  9. 9. IconBuffetThursday, March 17, 2011
  10. 10. IconBuffet • 50,000 people came to collect icons and trade them with friends. • Fewer than 15 percent of those people actually used the icons for a design project.Thursday, March 17, 2011
  11. 11. Causes • Causes was envisioned as a standalone site to encourage social giving. • Causes was re-imagined as a Facebook application and $30 million has been raised.Thursday, March 17, 2011
  12. 12. Thursday, March 17, 2011
  13. 13. Where are we now? PIVOT to the PRESENTThursday, March 17, 2011
  14. 14. PackRat • PackRat was created at a scale that assumed most people would play one hour a day. • We quickly learned our core audience was playing 6-10 hours a day.Thursday, March 17, 2011
  15. 15. PackRatThursday, March 17, 2011
  16. 16. Then Farmvie Ha enedThursday, March 17, 2011
  17. 17. What now?Thursday, March 17, 2011
  18. 18. Viva la iPhone Mobile changed everything.Thursday, March 17, 2011
  19. 19. The EpiphanyThursday, March 17, 2011
  20. 20. Thursday, March 17, 2011
  21. 21. The Totem How do we inspire people to connect with the real world?Thursday, March 17, 2011
  22. 22. Can we use real world connections to inspire people to discover and share amazing places?Thursday, March 17, 2011
  23. 23. LandmarksThursday, March 17, 2011
  24. 24. F tba StadiumsThursday, March 17, 2011
  25. 25. Baseba StadiumsThursday, March 17, 2011
  26. 26. AirportsThursday, March 17, 2011
  27. 27. Walt Disney WorldThursday, March 17, 2011
  28. 28. Add Go to a Wallaby and you get a Gowalla. Really.Thursday, March 17, 2011
  29. 29. Stay true to your vision.Thursday, March 17, 2011
  30. 30. Where are we going? FADS vs. THE FUTUREThursday, March 17, 2011
  31. 31. The Fads • Checking In • Game Mechanics • Badges • Geo-blah-blah-blah...Thursday, March 17, 2011
  32. 32. Check In Overload • Checking In is the status update for the places we go. It has succeeded where other concepts have failed. • Now we’re checking into television, books, video games, states of consciousness, and more.Thursday, March 17, 2011
  33. 33. Game Mechanics • A new wave of services are repurposing ideas from Farmville and World of Warcraft. • Games provide simple incentives for completing ordinary tasks.Thursday, March 17, 2011
  34. 34. Game mechanics are subservient to the usefulness of the service.Thursday, March 17, 2011
  35. 35. “Badges? We don’t need no stinking badges.”Thursday, March 17, 2011
  36. 36. Badges • Badges are the poster child for the success of location-based services, but there’s nothing new under the sun. • Badges and achievements are driving activity around the web, but are they really?Thursday, March 17, 2011
  37. 37. Social validation is the primary driver for activity on today’s web.Thursday, March 17, 2011
  38. 38. Social Validation • We share on Facebook in order to receive comments and likes. • We post to Twitter with the hope of being re-tweeted. • We upload to Flickr to be favorited.Thursday, March 17, 2011
  39. 39. Epic MixThursday, March 17, 2011
  40. 40. FitbitThursday, March 17, 2011
  41. 41. QuoraThursday, March 17, 2011
  42. 42. Gratuitous Hugh JackmanThursday, March 17, 2011
  43. 43. Geo-noise • Every week a new location-based service is born with a vision to cash in. • Location in and of itself is boring. People don’t care about the technology. Nor should they. • Context matters.Thursday, March 17, 2011
  44. 44. Conclusion • Checking in is a temporary solution. • Badges and game mechanics are not the special sauce that magically makes everything tasty. • The industry must become people friendly.Thursday, March 17, 2011
  45. 45. “The Future isnt what it used to be. Im not surprised, Im not surprised. Most of us live on boats of luxury. Were so confined. We’re so confined.” G d Morning by Rogue WaveThursday, March 17, 2011
  46. 46. The Future • Mobile, Background Services and Passive Applications • Community • Social Good • StoryThursday, March 17, 2011
  47. 47. Get off your a ! • People have visited places nearly 3 million places in every country in the world with Gowalla. • Location is the secret ingredient to amazing mobile experiences.Thursday, March 17, 2011
  48. 48. TrS-80Thursday, March 17, 2011
  49. 49. TrS-80 of the Future Soak this one in.Thursday, March 17, 2011
  50. 50. Pa ive A lications For mobile services to become truly useful, they must not interrupt our daily lives or social interactions.Thursday, March 17, 2011
  51. 51. Gratuitous Hugh JackmanThursday, March 17, 2011
  52. 52. Social G d • Obama’s Presidential Campaign • Iran Election on Twitter • Text Ten Dollars to Haitian Earthquake ReliefThursday, March 17, 2011
  53. 53. What about social good on the web?Thursday, March 17, 2011
  54. 54. The Case Against Corporate Responsibility “The idea that companies have a responsibility to act in the public interest and will profit from doing so is fundamentally flawed... Governments are a far more effective protector of the public good than any campaign for corporate social responsibility.” Anîl Karnani, WSJThursday, March 17, 2011
  55. 55. And to that we say...Thursday, March 17, 2011
  56. 56. With every pair you purchase, TOMS will give a new pair of shoes to a child in need. ONE for ONE. TOMS ShoesThursday, March 17, 2011
  57. 57. “I think many of our problems as a country would be solved if people had thick passports. Theres just no substitute for actually going and seeing things.” Ma DamonThursday, March 17, 2011
  58. 58. Gamification isn’t cool. You know what’s cool? Story is cool.Thursday, March 17, 2011
  59. 59. PDX > PHX > AUS IAH > ORD > CDG Travel StoriesThursday, March 17, 2011
  60. 60. SXSW @ ACCThursday, March 17, 2011
  61. 61. Will your system be alright When you dream of home tonight? There is no message were receiving Let me know, is your heart still beating? Are we human or are we dancers? The KiersThursday, March 17, 2011
  62. 62. Co uni • Flickr and Wikipedia set the example. • Nearly 3 million places crowdsourced on Gowalla (we were naive). • 10,000 daily photosThursday, March 17, 2011
  63. 63. What does this mean for services like Gowalla?Thursday, March 17, 2011
  64. 64. OOO h!!!Thursday, March 17, 2011
  65. 65. Double Rainbow • Find the extraordinary in the everyday. • Surprise and delight people when they check in, tell a story or share a photo. • Inspire people to discover and share the world with their friends.Thursday, March 17, 2011
  66. 66. What does this mean for you and the projects you’re creating for tomorrow?Thursday, March 17, 2011
  67. 67. Surprise! • Creating products that provide real value to real people. • Build a community... then delight it! • Connect people with the real world. • Inspire people to do the extraordinary.Thursday, March 17, 2011
  68. 68. Find me on Twitter @jw Badass Background Illustration by Will BryantThursday, March 17, 2011
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