case study www.moneybanter.com.sg

Conversation audit

Conversation audit

branding

final ID

high fidelity wireframe Website: www.moneybanter.com.sg

production Website: www.moneybanter.com.sg

stages Stage 3 Creative Production Sitemap Wireframe Functionality spec Design concepts Branding Content and content structure Stage 4 Web production Frontend Backend database(s) Content management system Project management Web analytics Load content Engage users UAT + 10-day guarantee period Stage 1 Research Conversation audit Stage 2 Presales Proposal Cost estimate Timeline SOW

Google analytics Weekly reports emailed to inboxes Analytics on site traffic updates every 24 hours

Weekly reports emailed to inboxes

Analytics on site traffic updates every 24 hours

Google analytics Set goals like ‘consumer bookmarks a page’ or ‘completes a questionnaire. Each goal recorded.

Set goals like ‘consumer bookmarks a page’ or ‘completes a questionnaire. Each goal recorded.

Considerations Edelman Digital opportunity in your market Partner selection and dependencies Risk mitigation Marketing

Edelman Digital opportunity in your market

Partner selection and dependencies

Risk mitigation

Marketing

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