Firestarter Edelman Social Media Casestudy

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By combining the core competencies of Edelman’s digital public relations modelling and Firestarter’s best-in-class web development and branding, the right type of asset is specified for the client from the onset, saving time and cost in rebuild, and moving the client closer to community engagement, and away from push marketing.

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  • Firestarter Edelman Social Media Casestudy

    1. 1. case study www.moneybanter.com.sg
    2. 2. Conversation audit
    3. 3. Conversation audit
    4. 4. branding
    5. 5. final ID
    6. 6. high fidelity wireframe Website: www.moneybanter.com.sg
    7. 7. production Website: www.moneybanter.com.sg
    8. 8. stages Stage 3 Creative Production Sitemap Wireframe Functionality spec Design concepts Branding Content and content structure Stage 4 Web production Frontend Backend database(s) Content management system Project management Web analytics Load content Engage users UAT + 10-day guarantee period Stage 1 Research Conversation audit Stage 2 Presales Proposal Cost estimate Timeline SOW
    9. 9. Google analytics <ul><li>Weekly reports emailed to inboxes </li></ul><ul><li>Analytics on site traffic updates every 24 hours </li></ul>
    10. 10. Google analytics <ul><li>Set goals like ‘consumer bookmarks a page’ or ‘completes a questionnaire. Each goal recorded. </li></ul>
    11. 11. Considerations <ul><li>Edelman Digital opportunity in your market </li></ul><ul><li>Partner selection and dependencies </li></ul><ul><li>Risk mitigation </li></ul><ul><li>Marketing </li></ul>
    12. 12. The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2008.

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