Using LinkedIn for Business Development

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At Don Varney's January 2013 "Food for Thought" gathering, I presented these tips for leveraging LinkedIn. While Facebook and Twitter get more attention, LinkedIn is an underused gold mine for business networking. Try its search. Optimize your profile.

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Using LinkedIn for Business Development

  1. 1. Using LinkedIn Firecat Studiofor Business Development January 3, 2013
  2. 2. Why LinkedIn?•  Business focused social networking•  Saturation within the U.S.•  Searchability•  Word of mouth•  Visibility•  Ability to target specific groups•  Showcase your expertise•  Publicize events
  3. 3. U.S. LinkedIn Demographics AgeSource: Amodiovalerio Verde, 2012
  4. 4. LinkedIn Checklist1.  Complete your profile and encourage staff to do so as well2.  Complete a business profile3.  Connect with your network4.  Join groups, lurk and learn, then participate5.  Showcase your expertise with answers
  5. 5. Make Connections
  6. 6. LinkedIn Connection Ideas•  Educational background, including training•  Professional groups and affiliations•  Nonprofit / volunteer•  Family and friends•  Leisure activities and interests
  7. 7. LinkedIn Tools
  8. 8. Targeted LinkedIn AdvertisingTarget specific:•  Locations•  Job descriptions Tip: Facebook also•  Demographics offers the same targeted ad capabilityPay by the:•  Click•  View•  $10 day min.
  9. 9. Firecat StudioSusan Price, CEO & Chief StrategistFirecat Studio LLC918 Nolan #104San Antonio, TX 78202210.320.2391 studio210.872.0445 mobilesusan@firecatstudio.comhttp://firecatstudio.comFirecat Studio on Facebook@FirecatSue

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