Stwbc Firecat Socialmedia

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Why should businesspeople - especially small business owners - take precious time engaging in social media sites like Twitter, Facebook, LinkedIn, and YouTube?

To meet prospects. To have dialogs with customers, vendors, competitors - learn stuff, share information, mix it up.

I don't make MONEY on Twitter. Or Facebook. Or LinkedIn. But I do make key business contacts, develop relationships with key prospects, and get the word out about who I am, what I do, and what kind of person I am.

And it doesn't hurt a bit that Google, Bing and Yahoo can find me having those interesting conversations and help other people find me and join in.

Susan Price of Firecat Studio gave this presentation 11/19/09 at the San Antonio Women's Business Center's workshop series.

Published in: Business, Technology
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Stwbc Firecat Socialmedia

  1. 1. Social Media for Business Ignite Your Marketing with Twitter, Facebook LinkedIn South Texas Women’s Business Center
  2. 2. Waste of Time or Opportunity?
  3. 3. Have you heard this one? • “Social media is a fad. Like CB Radio.” • “Our CEO wants a blog.” • “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” • “We need a Facebook fan page.” • “Just put it out there, they will use it.” • “Which of you whiny, ungrateful $#@ posted this?!”
  4. 4. Riding Technology Waves
  5. 5. Here Comes Everybody Adults Using Social Networking Sites, 2005–2009 50 45 46 40 35 33 35 30 29 25 27 20 19 Ever Used 15 16 17 13 Yesterday 10 11 9 8 5 3 0 2 Pew/Internet
  6. 6. WHY SOCIAL MEDIA MATTERS •  Facebook: #2 destination on the web, •  Facebook grew 197% this past year •  Twitter use growing at 1170% year •  57% of all adults have a social media profile •  50% of all social networkers check sites every day •  850 million pix updated to Facebook each month •  YouTube serves a BILLION videos a day Numbers we can’t ignore
  7. 7. Exercise: Google Yourself
  8. 8. Substance or Snake Oil?
  9. 9. Inside the Organization “Social software is a trend that cannot be ignored. It is bringing about fundamental Jakob change to the way people expect to Nielsen, communicate with one another. Nielsen Norman Group Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Users spend most of their time on other sites
  10. 10. Social Media Players: Internal •  IT •  Employees •  HR and Benefits •  Departments •  Training •  Project Teams •  Governance •  Vendors / Contractors •  Management Role-based personalization
  11. 11. Social Media Players: External •  Marketing •  Customers •  Communications •  Prospective customers •  Public Relations •  Press •  Community Affairs •  Industry analysts •  Customer Support •  Prospective employees •  HR/Staffing
  12. 12. Wikis 47 33 20 Blogs 45 35 20 Have Now RSS 37 51 12 Considering No Interest Podcasts 23 47 30 Social Networking 19 71 10 0 20 40 60 80 100 Global Intranet Survey
  13. 13. Choices, Choices, Choices
  14. 14. The Big Three
  15. 15. Leverage LinkedIn •  Create or update your professional profile •  Create a company profile •  Reach out to your network(s) •  Ask and answer questions •  Join Groups •  Look at LinkedIn Advertising
  16. 16. Have Fun in Facebook •  Create or update your profile •  Create a company fan page or group •  Organize your friends •  First to know, first to tell •  Try some applications
  17. 17. Try Twitter •  Start with searches •  Practice active listening •  Follow your gurus •  Retweet stuff you like and find useful •  Talk about your passions
  18. 18. Remember, They’re Listening
  19. 19. Takeaways 1. Claim your profiles. 2. Friend and follow. 3. Lurk and learn. 4. Set up watch lists / keywords 5. Share with a STRATEGY
  20. 20. • Try it out, small steps • Be authentic • Set boundaries • Subscribe to your mindfeed • Listen, share, care • Pilot, fail fast • Measure your results • Get help when you need it
  21. 21. • Ping.fm •  tatus updates across social media S •  ocialOomph.com S Time-delayed Tweeting and more •  r. Tweet, Tweepler, Twellow M Find and follow, directories, publicizing •  weetDeck, Twhirl, Hootsuite, Seesmic T •  ultiple accounts, organizing large accounts M TOOLS you can USE
  22. 22. @firecatsue susanprice http://profile.to/susanprice firecatstudio.com susan@firecatstudio.com
  23. 23. QUESTIONS DISCUSSION Thanks for inviting me!

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