Social Media - Waste of Time or Winning Ticket?

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Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.

Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.

Published in: Business, Technology
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  • Playing games and chatting with friends will not profit business at all, and why should business pay for time spent socialising. On the other hand Social Media is essential for businesses today to compete in the market, but there is a big difference between using social media to promote a business, offer great customer service, increase brand awareness, engage with customers - and using social media for your private life. We at Silicon Beach Training use Social Media every day but everything we do is to improve service and attract custom. Our Social Media Training course for business is our most popular course. http://www.siliconbeachtraining.co.uk/social-media-training/social-media/
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Social Media - Waste of Time or Winning Ticket?

  1. 1. Social Media for Business Waste of Time or Winning Strategy? New Braunfels Chamber of Commerce
  2. 2. Do You Have Time for This?
  3. 3. Have you heard this one? • “Social media is a fad. Like CB Radio.” • “Our CEO wants a blog.” • “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” • “We need a Facebook fan page.” • “Just put it out there, they will use it.” • “Which of you whiny, ungrateful $#@ posted this?!”
  4. 4. Riding Technology Waves
  5. 5. Here Comes Everybody Adults Using Social Networking Sites, 2005–2009 50 45 46 40 35 33 35 30 29 25 27 20 19 Ever Used 15 16 17 13 Yesterday 10 11 9 8 5 3 0 2 Pew/Internet
  6. 6. WHY SOCIAL MEDIA MATTERS •  57% of all adults have a social media profile •  50% of all social networkers check sites every day •  Twitter use growing at 400% per year •  Facebook is #2 destination on the web •  Average Facebook user has 120 friends •  850 million photos updated to Facebook each month •  YouTube serves a BILLION videos a day Numbers we can’t ignore
  7. 7. Exercise: Google Yourself
  8. 8. Substance or Snake Oil?
  9. 9. Inside the Organization “Social software is a trend that cannot be ignored. It is bringing about fundamental Jakob change to the way people expect to Nielsen, communicate with one another. Nielsen Norman Group Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Users spend most of their time on other sites
  10. 10. Social Media Players: Internal •  IT •  Employees •  HR and Benefits •  Departments •  Training •  Project Teams •  Governance •  Vendors / Contractors •  Management Role-based personalization
  11. 11. Social Media Players: External •  Marketing •  Customers •  Communications •  Prospective customers •  Public Relations •  Press •  Community Affairs •  Industry analysts •  Customer Support •  Prospective employees •  HR/Staffing
  12. 12. Wikis 47 33 20 Blogs 45 35 20 Have Now RSS 37 51 12 Considering No Interest Podcasts 23 47 30 Social Networking 19 71 10 0 20 40 60 80 100 Global Intranet Survey
  13. 13. Choices, Choices, Choices
  14. 14. The Big Three
  15. 15. Leverage LinkedIn •  Create or update your professional profile •  Create a company profile •  Reach out to your network(s) •  Ask and answer questions •  Join Groups •  Look at LinkedIn Advertising
  16. 16. Have Fun in Facebook •  Create or update your profile •  Create a company fan page or group •  Organize your friends •  First to know, first to tell •  Try some applications
  17. 17. Try Twitter •  Start with searches •  Practice active listening •  Follow your gurus •  Retweet stuff you like and find useful •  Talk about your passions
  18. 18. Remember, They’re Listening
  19. 19. Takeaways 1. Claim your profiles. 2. Friend and follow. 3. Lurk and learn. 4. Set up watch lists / keywords 5. Share with a STRATEGY
  20. 20. • Try it out, small steps • Be authentic • Set boundaries • Subscribe to your mindfeed • Listen, share, care • Pilot, fail fast • Measure your results • Get help when you need it
  21. 21. • Ping.fm •  tatus updates across social media S •  ocialOomph.com S Time-delayed Tweeting and more •  r. Tweet, Tweepler, Twellow M Find and follow, directories, publicizing •  weetDeck, Twhirl, Hootsuite, Seesmic T •  ultiple accounts, organizing large accounts M TOOLS you can USE
  22. 22. @firecatsue susanprice http://profile.to/susanprice firecatstudio.com susan@firecatstudio.com
  23. 23. QUESTIONS DISCUSSION Thanks for inviting me!

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