Building Business Community
through Social Media
Rotary District 5840 Retreat

Social Media: Waste of Time
or Great Business Tools?

Substance or
Snake Oil?

WHY SOCIAL MEDIA MATTERS
•57% of all adults have a social media profile
•50% of all social networkers check sites every day
•Twitter use growing at 400% per year
•Facebook is #2 destination on the web
•Average Facebook user has 120 friends
•850 million photos updated to Facebook each month
Numbers we can’t ignore

The Big Three

The Big Three

The Big Three

The Big Three

WHY IT MATTERS

WHY IT MATTERS

WHY IT MATTERS

MAKE MORE CONNECTIONS
Your Website

MAKE MORE CONNECTIONS
Your Website
Ads
Google
Blog
eMail Newsletter

MAKE MORE CONNECTIONS
Your Website
LinkedIn
Ads
Facebook
Twitter
Google
Blog
eMail Newsletter

WHOM SHOULD I FOLLOW?

WHO FOLLOWS ME?

• Clickthroughs to your website
• Customer/client inquiries
• Projects scored, in dollars
• # of requests for interview or resume
• (# of hours spent working it!)
MEASURE ROI?

•YouTube Channel
•http://www.youtube.com/user/RotaryInternational
• LinkedIn Group
•http://www.linkedin.com/groups?gid=858557
•Twitter
•Follow @rotary at http://twitter.com/rotary
•Facebook Page
•http://www.facebook.com/pages/Rotary-International/
7268844551
ROTARY INTERNATIONAL ONLINE

• No Sock Puppets
• Show your personality
• Admit your mistakes — publicly
• Ask for help
• Offer help
• Publicize your
contact info!

Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: susan@firecatstudio.com