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Social Media to Build Rotary Participation

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Using LinkedIn, Facebook and Twitter to build Rotary community. Presented 4/18/09 at the Rotary District 5840 Assembly in Hunt, Texas by Susan Price, CEO of Firecat Studio.

Using LinkedIn, Facebook and Twitter to build Rotary community. Presented 4/18/09 at the Rotary District 5840 Assembly in Hunt, Texas by Susan Price, CEO of Firecat Studio.


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Transcript

  • 1. Building Business Community through Social Media Rotary District 5840 Retreat
  • 2. Social Media: Waste of Time or Great Business Tools?
  • 3. Substance or Snake Oil?
  • 4. WHY SOCIAL MEDIA MATTERS •57% of all adults have a social media profile •50% of all social networkers check sites every day •Twitter use growing at 400% per year •Facebook is #2 destination on the web •Average Facebook user has 120 friends •850 million photos updated to Facebook each month Numbers we can’t ignore
  • 5. The Big Three
  • 6. The Big Three
  • 7. The Big Three
  • 8. The Big Three
  • 9. WHY IT MATTERS
  • 10. WHY IT MATTERS
  • 11. WHY IT MATTERS
  • 12. MAKE MORE CONNECTIONS Your Website
  • 13. MAKE MORE CONNECTIONS Your Website Ads Google Blog eMail Newsletter
  • 14. MAKE MORE CONNECTIONS Your Website LinkedIn Ads Facebook Twitter Google Blog eMail Newsletter
  • 15. WHOM SHOULD I FOLLOW?
  • 16. WHO FOLLOWS ME?
  • 17. • Clickthroughs to your website • Customer/client inquiries • Projects scored, in dollars • # of requests for interview or resume • (# of hours spent working it!) MEASURE ROI?
  • 18. •YouTube Channel •http://www.youtube.com/user/RotaryInternational • LinkedIn Group •http://www.linkedin.com/groups?gid=858557 •Twitter •Follow @rotary at http://twitter.com/rotary •Facebook Page •http://www.facebook.com/pages/Rotary-International/ 7268844551 ROTARY INTERNATIONAL ONLINE
  • 19. • No Sock Puppets • Show your personality • Admit your mistakes — publicly • Ask for help • Offer help • Publicize your contact info!
  • 20. Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: susan@firecatstudio.com