Soc med northcc_cf_os_2010

Social Media for Business Waste of Time or Winning Ticket? North Chamber of Commerce

Do We Have Time For This?

Riding Technology Waves

Choices, Choices, Choices

Have you heard this one?
“ Social media is a fad. Like CB Radio.”
“ Our CEO wants a blog.”
“ Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”
“ We need a Facebook fan page.”
“ Just put it out there, they will use it.”
“ Which of you whiny, ungrateful $#@ posted this?!”

The Big Three

Substance or Snake Oil?

(Run Away!)
“ EVERY business needs a <Twitter> presence.”
Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & blogging & …

More Like It
“ Let’s examine how traffic flows through your website.”
“ Who are your best customers?”
“ Who are the opinion leaders in your industry?”
“ What are we trying to accomplish?”
“ What are you currently doing with eMail?”

Exercise: Google Yourself

Numbers we can’t ignore
WHY SOCIAL MEDIA MATTERS
57% of all adults have a social media profile
50% of all social networkers check sites every day
Twitter use growing at 400% per year
Facebook is #2 destination on the web
Average Facebook user has 120 friends
850 million photos updated to Facebook each month

The Business Case
Employee collaboration
Status updates
Knowledge management
Employee engagement
Executive communications
Word of Mouth Marketing & PR
Customer service
Recruiting/HR
Professional networking
Inside the company Outside the company

Users spend most of their time on other sites
Inside Your Organization “ Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Jakob Nielsen, Nielsen Norman Group

Leverage LinkedIn
Create or update your professional profile
Create a company profile
Reach out to your network
Answer questions
Join Groups (start with the North Chamber)

Have Fun In Facebook
Create or update your social profile
Group your friends into LISTS
Use Search
Throttle down your privacy as needed
Try applications (but share SLOWLY)
Join Groups, Fan causes you care about

Try Twitter
Start with searches
Practice active listening
Follow your gurus
Retweet customers and influencers
Talk about your passions

Claim your profiles
Be real
Jump in and try it, small steps
Have goals and a simple plan
Pilot, fail fast
Share juicy content
Get help with training & strategy
Make sure someone closes the loop

Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: [email_address]

QUESTIONS & DISCUSSION Thanks for inviting us!

Soc med northcc_cf_os_2010

by Susan Price on Jun 22, 2010

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