Social Media for BusinessWaste of Time or Winning Ticket? 10 for 10 Series, Fredericksburg CofC
Do We Have Time For This?
Riding Technology Waves
Tip #1: Google Your Company
Choices, Choices, Choices
Have you heard this one? “Social media is a fad. Like CB Radio.” “Our CEO wants a blog.” “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” “We need a Facebook fan page.” “Just put it out there, they will use it.” “Which of you whiny, ungrateful $#@ posted this?!”
Tip #2: Check Into These
Tip #3: Watch for Snake Oil Apply Credibility Tests to Enthusiasts, Vendors
Run Away! “EVERY business needs a <Twitter> presence.” First you need a blog… Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …
More Like It “Let’s see how traffic flows through your website.” “Who are your best customers?” “Who are the opinion leaders in your industry?” “What are we trying to accomplish?” “What are you doing with eMail?” “Is your website ready for the traffic?”
Tip #4: Website First
Tip #5: Pick ONE Target First Inside the company Outside the company Employee collaboration Status updates Knowledge management Employee engagement Executive communications
Word of Mouth Marketing
Tip #6: Let Your People Help “Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Jakob Nielsen, Nielsen Norman Group Don’t prevent your employees from participating
Tip #7: Create an Influence Map
Tip #8: Communicate Guidelines
Tip #9: Tell Your Stories
We were founded!
The Geniuses who founded us!
Our savvy investors got on board
Our business is featured in WSJ
Our business is featured on Oprah
Our company goes public
Our company is acquired!!!
Tip #10: Maintain Your Pace Check and participate:
Water cooler times
Not too much at once
Once a week at least
Claim your profiles Be authentic - REAL Jump in and try it, small steps Have goals and a simple plan Pilot, fail fast Share juicy content Get help with training & strategy Make sure someone closes the loop