Soc med 10for10_2010

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  • *Love* the 10 for $10 idea. Your choice of which 10 is admirable - relevant to all levels of audience. Great presentation! I plan to reference it heavily :)
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Soc med 10for10_2010

  1. 1. Social Media for BusinessWaste of Time or Winning Ticket?<br />10 for 10 Series, Fredericksburg CofC<br />
  2. 2.
  3. 3. Do We Have Time For This?<br />
  4. 4. Riding Technology Waves<br />
  5. 5. Tip #1: Google Your Company<br />
  6. 6. Choices, Choices, Choices<br />
  7. 7. Have you heard this one?<br />“Social media is a fad. Like CB Radio.”<br />“Our CEO wants a blog.”<br />“Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”<br />“We need a Facebook fan page.”<br />“Just put it out there, they will use it.”<br />“Which of you whiny, ungrateful $#@ posted this?!” <br />
  8. 8. Tip #2: Check Into These<br />
  9. 9. Tip #3: Watch for Snake Oil<br />Apply Credibility Tests to Enthusiasts, Vendors<br />
  10. 10. Run Away!<br />“EVERY business needs a <Twitter> presence.”<br />First you need a blog…<br />Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …<br />
  11. 11. More Like It<br />“Let’s see how traffic flows through your website.”<br />“Who are your best customers?”<br />“Who are the opinion leaders in your industry?”<br />“What are we trying to accomplish?”<br />“What are you doing with eMail?”<br />“Is your website ready for the traffic?”<br />
  12. 12. Tip #4: Website First<br />
  13. 13. Tip #5: Pick ONE Target First<br />Inside the company<br />Outside the company<br />Employee collaboration<br />Status updates<br />Knowledge management<br />Employee engagement<br />Executive communications<br /><ul><li>Word of Mouth Marketing
  14. 14. PR
  15. 15. Customer service
  16. 16. Recruiting/HR
  17. 17. Professional networking</li></li></ul><li>Tip #6: Let Your People Help<br />“Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.<br />Companies cannot use social tools with their customers and not also allow their employees to utilize them.”<br />Jakob Nielsen, Nielsen Norman Group<br />Don’t prevent your employees from participating<br />
  18. 18. Tip #7: Create an Influence Map<br />
  19. 19. Tip #8: Communicate Guidelines<br />
  20. 20. Tip #9: Tell Your Stories <br /><ul><li>Re
  21. 21. We were founded!
  22. 22. The Geniuses who founded us!
  23. 23. Our savvy investors got on board
  24. 24. Our business is featured in WSJ
  25. 25. Our business is featured on Oprah
  26. 26. Our company goes public
  27. 27. Our company is acquired!!!</li></li></ul><li>Tip #10: Maintain Your Pace<br />Check and participate:<br /><ul><li>Water cooler times
  28. 28. Not too much at once
  29. 29. Once a week at least</li></li></ul><li>Claim your profiles<br />Be authentic - REAL<br />Jump in and try it, small steps<br />Have goals and a simple plan<br />Pilot, fail fast<br />Share juicy content<br />Get help with training & strategy<br />Make sure someone closes the loop<br />
  30. 30. Twitter: @firecatsue<br />LinkedIn: susanprice<br />Facebook: http://profile.to/susanprice<br />firecatstudio.com<br />email: susan@firecatstudio.com<br />
  31. 31. QUESTIONS & DISCUSSION<br />Thanks for inviting me!<br />

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