Nawbo Firecat Socialmedia

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Presentation given at the National Association of Women Business Owners, San Antonio chapter, in May 2009 by Firecat Studio CEO and social media / web strategist Susan Price.

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  • The answer is BOTH. Like any tools, the secret is how you use them.Think about other important business tools: Phones. Newsletters. To have GOALS and a PURPOSE. And FOCUS on those.
  • There’s a lot of hype right now. If it sounds too good, it is!It won’t cure cancer, make you rich.Like the telephone, newsletters, brochures, website, Google. Just another communications tool. Is the phone useful for business? Networking events? Clubs? Text messaging? All of these CAN be good.Make friends. Social media is NEW. Beware of EXPERTS. Check their RESULTS. Get RECOMMENDATIONS.
  • Tools don’t make a strategy, but they’ll help you execute one
  • These are the social media sites most businesses focus on. If you’re new to social media, we recommend getting to know them in this order:LinkedIn is the most business-oriented of the social networking sites. It’s business networking made easy. You post a profile of yourself, which includes what looks very like a resume. In fact it IS a resume. Treat it as such. You can state clearly what you’re interested in: networking, getting back in touch, meeting people, sharing information. Facebook is the #2 destination on the web. Started as a college site, so skewed toward educated people, business people but using it for social purposes.Twitter is the fastest growing social media site. 140 character blogging. Giant cocktail party. Becoming a “threat to Google” rival search.
  • These are the social media sites most businesses focus on. If you’re new to social media, we recommend getting to know them in this order:LinkedIn is the most business-oriented of the social networking sites. It’s business networking made easy. You post a profile of yourself, which includes what looks very like a resume. In fact it IS a resume. Treat it as such. You can state clearly what you’re interested in: * business deals* career opportunities* consulting offers* expertise requests* getting back in touch* job inquiries* new ventures* reference requests
  • Business goal: Get people your message, let them do business with you.Red are things you have to pay for.Green = costs only your time. And these are more sharable, more VIRAL, more subject to exponential sharing.
  • People in your industryPeople you admireCompetitorsVendorsFriendsNetworkCollege friendsRotarians
  • Anyone who cares about what you have to say, because:You make them moneyYou give them ideasYou connect them with othersYou inspire themYou amuse themYou pass on good tidbitsYou care about THEMEverybody will get approached by spammers and folks you don’t care about. Feel free to unfollow/unfriend, just as you can move to another group at an event or cocktail party.
  • * SM is your very own research team, focus group, and clipping service* Google alerts, Twitter search for your brand/name
  • We’re putting together a workshop where you complete your social media profile.In 4-6 weeks, we hope, and if there’s interest, more to come.Sign up on firecatstudio.com to receive a notification. Give me your card and i’ll email you.
  • Nawbo Firecat Socialmedia

    1. 1. Building Business Community through Social Media San Antonio NAWBO
    2. 2. Social Media: Waste of Time or Great Business Tools?
    3. 3. Substance or Snake Oil?
    4. 4. <ul><li>Numbers we can’t ignore </li></ul>WHY SOCIAL MEDIA MATTERS <ul><li>57% of all adults have a social media profile </li></ul><ul><li>50% of all social networkers check sites every day </li></ul><ul><li>Twitter use growing at 400% per year </li></ul><ul><li>Facebook is #2 destination on the web </li></ul><ul><li>Average Facebook user has 120 friends </li></ul><ul><li>850 million photos updated to Facebook each month </li></ul>
    5. 5. The Big Three
    6. 6. THE VIRAL EFFECT
    7. 7. MAKING CONNECTIONS Your Website Google eMail Blog Ads Newsletter Twitter Facebook LinkedIn
    8. 8. WHOM SHOULD I FOLLOW?
    9. 9. WHO FOLLOWS ME?
    10. 10. MEASURE ROI? <ul><li>Clickthroughs to your website </li></ul><ul><li>Customer/client inquiries </li></ul><ul><li>Projects scored, in dollars </li></ul><ul><li># of requests for interview or resume </li></ul><ul><li>(# of hours spent working it!) </li></ul>
    11. 11. NAWBO IN SOCIAL MEDIA <ul><li>LinkedIn Group </li></ul><ul><ul><li>linkedin.com/groups?gid=73896 </li></ul></ul><ul><ul><li>Search=NAWBO </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Request to follow @nawbo at twitter.com/nawbo </li></ul></ul><ul><ul><li>search.twitter.com Search = NAWBO </li></ul></ul><ul><li>Dozens of Facebook Groups </li></ul><ul><ul><li>facebook.com Search=NAWBO </li></ul></ul>
    12. 12. <ul><li>Focus on building relationships </li></ul><ul><li>Show your personality </li></ul><ul><li>Set goals and have a plan </li></ul><ul><li>Set boundaries </li></ul><ul><li>Admit your mistakes — publicly </li></ul><ul><li>Ask for and offer help </li></ul><ul><li>Publicize your contact info! </li></ul>
    13. 13. Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: [email_address]
    14. 14. QUESTIONS & DISCUSSION Thanks for inviting me!

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