Firecat Studio Social media for Business - NAPMW

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Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.

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Firecat Studio Social media for Business - NAPMW

  1. 1. Social Media for Business Waste of Time or Winning Strategy?
  2. 2. Do You Have Time For This?
  3. 3. Riding Technology Waves
  4. 4. Choices, Choices, Choices
  5. 5. The Big Three
  6. 6. Have you heard this one?  “Social media is a fad. Like CB Radio.”  “Our CEO wants a blog.”  “Make sure our employees can’t access Facebook Or YouTube. Or LinkedIn.”  “We need a Facebook fan page.”  “Just put it out there, they will use it.”  “Which of you whiny, ungrateful $#@ posted thi
  7. 7. Substance or Snake Oil?
  8. 8. Exercise: Google Yourself
  9. 9. HY SOCIAL MEDIA MATTE 57% of all adults have a social media profile 50% of all social networkers check sites every d Twitter use growing at 400% per year Facebook is #2 destination on the web Average Facebook user has 120 friends 850 million photos updated to Facebook each m Numbers we can’t ignore
  10. 10. The Business Case Inside the company Outside the compan •  Employee collaboration •  Marketing PR •  Knowledge management •  Customer service •  Employee engagement •  Recruiting/HR •  Executive communications •  Professional networking
  11. 11. Inside Your Organization “Social software is a trend that cannot b ignored. It is bringing about fundamental kob change to the way people expect to lsen, communicate with one another. elsen rman oup Companies cannot use social tools with their customers and not also allow their employees to utilize them.” ers spend most of their time on other sites
  12. 12. Social Media Players: Interna •  IT •  Employees •  HR and Benefits •  Departments •  Training •  Project Teams •  Governance •  Vendors / Contractors •  Management Role-based personalization
  13. 13. Social Media Players: Externa •  Marketing •  Customers •  Communications •  Prospective customers •  Public Relations •  Press •  Community Affairs •  Industry analysts •  Customer Support •  Prospective employees •  HR/Staffing
  14. 14. Leverage LinkedIn •  Create or update your professional profile •  Create a company profile •  Reach out to your network •  Answer questions •  Join Groups (start with NAPMW)
  15. 15. Have Fun In Facebook •  Create or update your social profile •  Group your friends into LISTS •  Use Search •  Throttle down your privacy as needed •  Try applications (but share SLOWLY) •  Join Groups, Fan causes you care about
  16. 16. Try Twitter •  Start with searches •  Practice active listening •  Follow your gurus •  Retweet customers and influencers •  Talk about your passions
  17. 17. • Claim your profiles • Be real • Jump in and try it, small steps • Have goals and a simple plan • Pilot, fail fast • Share juicy content • Budget for community management training
  18. 18. Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: susan@firecatstudio.com
  19. 19. kedIn Group edin.com/groups?gid=109439 rch=NAPMW (Groups) tter ne yet… ch.twitter.com Search = NAPMW, Mortgage ebook Groups book.com Search=NAPMW NAPMW IN SOCIAL MEDIA
  20. 20. QUESTIONS DISCUSSION

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