Marketing Innovation – Then and Now
Upcoming SlideShare
Loading in...5
×
 

Marketing Innovation – Then and Now

on

  • 1,105 views

Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from ...

Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from computers to desktop publishing to web to social to mobile.

Cross-channel strategies, trigger events, editorial calendars, and the need to think through user control, interaction and context are all here.

Statistics

Views

Total Views
1,105
Views on SlideShare
631
Embed Views
474

Actions

Likes
0
Downloads
6
Comments
0

5 Embeds 474

http://blog.firecatstudio.com 419
http://qotu.typepad.com 47
http://feeds.feedburner.com 4
http://www.365dailyjournal.com 3
http://www.qotu.typepad.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Marketing Innovation – Then and Now Marketing Innovation – Then and Now Presentation Transcript

  • Marketing Firecat StudioInnovations February 7, 2013
  • My Journey: A Marketing Technology
  • Takeaway: Ride the Waves
  • Takeaway: Users are In Charge
  • Takeaway: Design for Users
  • Takeaway: Work the Channels
  • Takeaway: Work the Channels Trigger Event PostersEMail Website & Print
  • Trigger EventsInternal External•  New Product •  World events•  New Service •  Local events•  Charity Work •  Client events•  Community •  Community events Involvement
  • Touchpoints GridChannel FocusWebsite The Full Story, BusinessFirecat Studio Blog Articles, In-Depth ExpertiseFacebook San Antonio Community, PersonalTwitter MixFourSquare, Gowalla Travel, MovementEventBrite EventsLinkedIn Events, Q&A, Business, GroupsTPR Community Events Cal EventsKENS Events Calendar Events
  • Takeaway: Freshness Counts
  • Takeaway: Drive to the Website
  • Takeaway: Drive to the Website
  • Takeaway: Simplify and Provide Focus
  • Takeaway: Simplify and Provide Focus
  • Takeaway: Channels = Mouths to Feed
  • Takeaway: Use OPC (Other People’s Content)
  • Firecat StudioSusan Price, CEO & Chief StrategistFirecat Studio LLC918 Nolan #104San Antonio, TX 78202210.320.2391 studio210.872.0445 mobilesusan@firecatstudio.comhttp://firecatstudio.comFirecat Studio on Facebook@FirecatSue