Your SlideShare is downloading. ×
Enhance Your Electronic Presence - NAPMW-july2014-Firecat
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Enhance Your Electronic Presence - NAPMW-july2014-Firecat

525
views

Published on

Tips for busy professionals trying to maintain freshness and a robust, SEO-friendly presence online. Delivered to the July meeting of National Association of Professional Mortgage Women, by Susan …

Tips for busy professionals trying to maintain freshness and a robust, SEO-friendly presence online. Delivered to the July meeting of National Association of Professional Mortgage Women, by Susan Price of Firecat Studio.

Published in: Marketing, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
525
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Firecat First Friday – every first Friday of the month (nearly – sometimes that’s a holiday) we host a coworking & brownbag session covering some aspect of online presence, web technology and marketing.
    Free lunch – just sign up. To get email notifications of upcoming sessions, sign up on our website.
  • Transcript

    • 1. Enhancing Your Electronic Image Firecat Studio July 9, 2014
    • 2. Freshness
    • 3. Being Present Online Channel Focus Website The Full Story, Business Blog Articles, In-Depth Expertise Facebook Community, Personal Twitter, Instagram Mix – bit of everything FourSquare, Yelp, FB Places Travel, Movement, News EventBrite Events & Registration LinkedIn, Quora Events, Q&A, Business, Groups Sponsored/Partner sites Community, your passions ALL = Useful content assets
    • 4. More Channels = More Mouths to Feed
    • 5. Internal Content Sources & Triggers • Events • Hirings, Promotions • New Product • New Service • New Client • Charity Work • Community Involvement • Sponsorship • Participation in Trade Show/Conference
    • 6. Content Marketing The Dream: •Amazing blog updates every day •New lead-generation offers each week •Beautiful, engaging images and infographics to share in social media •Newsjack great articles right away •Stay up with the latest trends and marketing research
    • 7. Content Marketing The Reality: •Blog updates “when we have time” •Lead-generation offers at redesign time •I’ll add an image “next time” but in a hurry •“Me too” weak, late notice of newsworthy items •We’re here at Firecat catching up! Yay us!
    • 8. Electronic Presence Checklist Professional photo(s) and content? URL/domain clear, easy to remember? Website is fresh and easy to navigate? Connecting with and nurturing leads? Each lead = significant $? Juicy content assets to share? Is online is the best way to develop and deepen relationships?
    • 9. BRING IT! Your Favorite Techniques?
    • 10. Firecat Studio Susan Price, CEO & Chief Strategist Rebecca Reser, Strategist/Analyst Firecat Studio LLC 808 N. Alamo St. San Antonio, TX 78215 210.320.2391 susan@firecatstudio.com FirecatStudio.com Firecat Studio on Facebook @FirecatSue