Social Media Freshness via Editorial Calendar

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Delivered at #BlogitSATX number two, @Geekdom, by @Firecatsue

Delivered at #BlogitSATX number two, @Geekdom, by @Firecatsue

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  • 1. Editorial Calendar Workshop Firecat Studio November 9, 2013
  • 2. Editorial Calendar Workshop Agenda • Intro: Why fresh content is important — and why it’s hard to do well • Touchpoints: List channels where you need fresh content • Sources: Internal • Sources: External • Cultural Zeitgeist: Staying in sync with your community
  • 3. Freshness
  • 4. Firecat’s Touchpoints Grid Channel Focus Website The Full Story, Business Firecat Studio Blog Articles, In-Depth Expertise Facebook San Antonio Community, Personal Twitter, Instagram Mix – bit of everything FourSquare, Yelp, FB Places Travel, Movement EventBrite Events & Registration LinkedIn, Quora Events, Q&A, Business, Groups TPR Community Events Cal Events KENS Events Calendar Events Silicon Hills News Events San Antonio Bloggers Events, Community TEDxSanAntonio Community
  • 5. Content Channels = Mouths to Feed
  • 6. Internal Content Sources & Triggers • • • • • • • • • Events Hirings, Promotions New Product New Service New Client Charity Work Community Involvement Sponsorship Participation in Trade Show/Conference
  • 7. Content Triggers, External • • • • World events Local events Client events Community events
  • 8. Calendar Tools
  • 9. WordPress Plugin
  • 10. Editorial Calendar Spreadsheets
  • 11. OPC = Other People’s Content
  • 12. BRING IT! Your Favorite Techniques?
  • 13. Firecat Studio Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue