10 SEO Tactics for Business
   Go for the low-hanging fruit




  July 2010 #BMPR by @firecatsue
#1: Link Social Media Profiles
#2: HTML Title & Desc Tags




http://searchwritten.com/title-tags-explained.html
#3: Keywords & Meta Tags
(more on) Keywords & Meta Tags


                                           HTML
                                         ...
#4: Register for the Locals

      •  oogle Places (was Local)
       G
      •  ing Local Listing Center
       B
      •...
#5: Friendly Domains & URLs
#6: Feature Social icons/links
#7: Talk About What You Do
#8: Repeat what Works

•  igure out what pulls best
 F
•  se a URL shortener/tracker to track
 U
 relative popularity of l...
#9: Craft Content for Extra Mojo
     • Headings	

     • Linked text	

     • URLs	

     • Domains
#10: Maintain Your Pace

• BAD: Longer Load Times	

• GOOD: Refreshing content frequently
Watch for Snake Oil




Apply Credibility Tests to Enthusiasts,Vendors
Run Away!
• We’ll get you the #1 spot on
  Google, no problem!
• “EVERY business needs ___.”
• Let’s focus on PAID search ...
More Like It
• “Metrics? Let’s see how people are
  getting to your website now.”
• “Are you Local, Nationwide, Worldwide?...
Twitter: @firecatsue	

         LinkedIn: susanprice	

Facebook: http://profile.to/susanprice	

          firecatstudio.com	
...
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Bmpr 10forseo july2010

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BMPR (Business, Media, Public Relations) San Antonio's free, vibrant Social Media Chamber of Commerce community.

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Bmpr 10forseo july2010

  1. 1. 10 SEO Tactics for Business Go for the low-hanging fruit July 2010 #BMPR by @firecatsue
  2. 2. #1: Link Social Media Profiles
  3. 3. #2: HTML Title & Desc Tags http://searchwritten.com/title-tags-explained.html
  4. 4. #3: Keywords & Meta Tags
  5. 5. (more on) Keywords & Meta Tags HTML Title Tag Meta Description Tag OR first text Google finds •  oogle’s Keyword Tool G
  6. 6. #4: Register for the Locals •  oogle Places (was Local) G •  ing Local Listing Center B •  ahoo Local Y
  7. 7. #5: Friendly Domains & URLs
  8. 8. #6: Feature Social icons/links
  9. 9. #7: Talk About What You Do
  10. 10. #8: Repeat what Works •  igure out what pulls best F •  se a URL shortener/tracker to track U relative popularity of links shared* •  atch the referring domains and W URLs in your metrics
  11. 11. #9: Craft Content for Extra Mojo • Headings • Linked text • URLs • Domains
  12. 12. #10: Maintain Your Pace • BAD: Longer Load Times • GOOD: Refreshing content frequently
  13. 13. Watch for Snake Oil Apply Credibility Tests to Enthusiasts,Vendors
  14. 14. Run Away! • We’ll get you the #1 spot on Google, no problem! • “EVERY business needs ___.” • Let’s focus on PAID search right away… • First you need a blog… • Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …
  15. 15. More Like It • “Metrics? Let’s see how people are getting to your website now.” • “Are you Local, Nationwide, Worldwide? • “Are you paying Yellow Pages or another vendor to manage this for you now?” • “What are you trying to accomplish?” • “Are you doing some Social Media?” • “How often does your content change?” • “Is your website ready for the traffic?”
  16. 16. Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: susan@firecatstudio.com

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