How People Share Online
Social Media is 21st Century “Word of Mouth”
More than 400 million active users.
If Facebook was a country it would be the
50% of users logon every day
Average user spends more than 7 hours per
month on Facebook (more than Google,
Yahoo, YouTube, Microsoft. Wikipedia &
Average user has 130 friends and “fans” 2 pages per month
#1 site for photo sharing.
#2 for user generated video.
More than 700,000 businesses have Pages - creating more than 5.3 billion fans
1 in 4 of all page views on the Internet are
on a Facebook page
100 million people access Facebook from mobile devices
Businesses should use
Pages instead of Proﬁles
Pages allow multiple
Pages are always
Pages allow custom
landing tabs (Static FBML)
Updates to Fans (like
Facebook Ads can be
created for Pages
Contests can be run
If you build it, the will NOT come. Promote
Make data-driven decisions regarding posts -
Don’t just talk about yourself. Ask questions.
Use contests and promotions to generate
trafﬁc and build excitement.
Consider targeted Ads to increase trafﬁc and fan #s.
Set quarterly goals with steps to achieve
Give it time.You’re in this for the long run.