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Facebook For Business

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Chad Richards "Facebook for Business" presentation at Hoosier PRSA's 2010 Social Media Bootcamp.

Chad Richards "Facebook for Business" presentation at Hoosier PRSA's 2010 Social Media Bootcamp.

Published in: Self Improvement, Technology

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  • wow...this slideshow is awesome! and alos very useful...thank you!
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  • This was a very informative article and I believe that the facts found are really reliable I mean with the boost in social media I really don't see an end to users clamoring to acheive online ppopularity of some fashion. Many users don't have the patience to build strong quality relationships on these sites because many users today are shallow and are hardly interested in hehearing something or even following someone they don't know and if they don't know them the best chance at getting a follow is to entice them to follow you by having a large number followers. Today some form of a Follower Increase is almost essential to ones success online. You measure your own success so if buying followers gives you the feeling of success tthen who's to say that you are unsuccessful. Just a Thought! Great blog and great topic. www.followerincrease.com
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  • very nice
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  • nice ppt ..
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  • Nice presentation :-)
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  • Transcript

    • 1. The Landscape
    • 2. How People Share Online Social Media is 21st Century “Word of Mouth”
    • 3. More than 400 million active users. If Facebook was a country it would be the 3rd largest. 50% of users logon every day Average user spends more than 7 hours per month on Facebook (more than Google, Yahoo, YouTube, Microsoft. Wikipedia & Amazon COMBINED) Average user has 130 friends and “fans” 2 pages per month #1 site for photo sharing. #2 for user generated video. More than 700,000 businesses have Pages - creating more than 5.3 billion fans 1 in 4 of all page views on the Internet are on a Facebook page 100 million people access Facebook from mobile devices
    • 4. Businesses should use Pages instead of Profiles & Pages allow multiple admins
    • 5. Pages provide analytics & Pages are always publicly visible
    • 6. Pages allow custom landing tabs (Static FBML) & Updates to Fans (like mass emailing)
    • 7. Facebook Ads can be created for Pages & Contests can be run on Pages
    • 8. Is my audience on Facebook?
    • 9. What incentive is there for people to become a fan of my Page? How can I add value?
    • 10. What are my goals?
    • 11. What is the strategy to achieve those goals?
    • 12. How will I measure success?
    • 13. What existing content do I have to share?
    • 14. What kinds of content will I need to create?
    • 15. Who will manage it all?
    • 16. Page Interface
    • 17. Profile Photo
    • 18. Status Box
    • 19. Create Ads
    • 20. “Toolbox”
    • 21. Wall
    • 22. Analytics
    • 23. Edit Page
    • 24. Edit Page
    • 25. Top Half
    • 26. Page Settings
    • 27. News & Updates from Facebook
    • 28. Analytics
    • 29. Wall Settings
    • 30. Change Landing Tab
    • 31. Change Landing Page
    • 32. Landing Page Examples
    • 33. Edit Page (cont)
    • 34. Promotion Info
    • 35. Update to Fans
    • 36. Update to Fans
    • 37. Target Update > Compose Message
    • 38. Edit Page (cont)
    • 39. Bottom Half
    • 40. Admins
    • 41. Tips from Facebook
    • 42. Apps
    • 43. Static FBML App
    • 44. Static FBML - Custom Tabs
    • 45. Change Tab Title > Edit FBML
    • 46. Vanity URL
    • 47. facebook.com/username
    • 48. Syndicate to Twitter
    • 49. facebook.com/twitter
    • 50. Understanding Insights
    • 51. Access Analytics
    • 52. Insights Dashboard
    • 53. Active Fans
    • 54. Graph Drop Down
    • 55. All Fans
    • 56. Graph Drop Down
    • 57. Promotions
    • 58. Facebook Video
    • 59. Sharing Embedding “Fan”-ing
    • 60. Edit > Title, Tag, Select Thumbnail
    • 61. Wall Posts
    • 62. Status Box
    • 63. Standard Update Update with link
    • 64. Only 12-20% of fans will see a wall post in their Live Feed.
    • 65. 90-9-1 Rule
    • 66. 100 Fans 12 20 10.8 read 18 read 1.08 like 1.8 like .12 comment .2 comment
    • 67. Wall Posts Click Thru Rate
    • 68. Facebook Ads
    • 69. Access Ads
    • 70. Design > Text & Image
    • 71. Target
    • 72. Set Daily Budget & Pricing
    • 73. Review & Pay
    • 74. 5 ways to promote your Page on Facebook (without Ads)
    • 75. #1 Become a Fan
    • 76. #2 Suggest Page to Friends
    • 77. #3 Share photos, videos, notes your Page posts
    • 78. #4 Include “@ link” to Page in status updates
    • 79. #5 Link to Page in status updates
    • 80. Promote your Page outside of Facebook too!
    • 81. So remember...
    • 82. If you build it, the will NOT come. Promote your Page. Be responsive. Make data-driven decisions regarding posts - especially media. Don’t just talk about yourself. Ask questions. Use contests and promotions to generate traffic and build excitement. Consider targeted Ads to increase traffic and fan #s. Set quarterly goals with steps to achieve them. Give it time.You’re in this for the long run.