Facebook For Business

The Landscape

How People Share Online Social Media is 21st Century “Word of Mouth”

More than 400 million active users. If Facebook was a country it would be the 3rd largest. 50% of users logon every day Average user spends more than 7 hours per month on Facebook (more than Google, Yahoo, YouTube, Microsoft. Wikipedia & Amazon COMBINED) Average user has 130 friends and “fans” 2 pages per month #1 site for photo sharing. #2 for user generated video. More than 700,000 businesses have Pages - creating more than 5.3 billion fans 1 in 4 of all page views on the Internet are on a Facebook page 100 million people access Facebook from mobile devices

Businesses should use Pages instead of Proﬁles & Pages allow multiple admins

Pages provide analytics & Pages are always publicly visible

Pages allow custom landing tabs (Static FBML) & Updates to Fans (like mass emailing)

Facebook Ads can be created for Pages & Contests can be run on Pages

Is my audience on Facebook?

What incentive is there for people to become a fan of my Page? How can I add value?

What are my goals?

What is the strategy to achieve those goals?

How will I measure success?

What existing content do I have to share?

What kinds of content will I need to create?

Who will manage it all?

Page Interface

Profile Photo

Status Box

Create Ads

“Toolbox”

Analytics

Edit Page

Top Half

Page Settings

News & Updates from Facebook

Analytics

Wall Settings

Change Landing Tab

Change Landing Page

Landing Page Examples

Edit Page (cont)

Promotion Info

Update to Fans

Target Update > Compose Message

Edit Page (cont)

Bottom Half

Admins

Tips from Facebook

Static FBML App

Static FBML - Custom Tabs

Change Tab Title > Edit FBML

Vanity URL

facebook.com/username

Syndicate to Twitter

facebook.com/twitter

Understanding Insights

Access Analytics

Insights Dashboard

Active Fans

Graph Drop Down

All Fans

Graph Drop Down

Promotions

Facebook Video

Sharing Embedding “Fan”-ing

Edit > Title, Tag, Select Thumbnail

Wall Posts

Status Box

Standard Update Update with link

Only 12-20% of fans will see a wall post in their Live Feed.

90-9-1 Rule

100 Fans 12 20 10.8 read 18 read 1.08 like 1.8 like .12 comment .2 comment

Wall Posts Click Thru Rate

Facebook Ads

Access Ads

Design > Text & Image

Target

Set Daily Budget & Pricing

Review & Pay

5 ways to promote your Page on Facebook (without Ads)

#1 Become a Fan

#2 Suggest Page to Friends

#3 Share photos, videos, notes your Page posts

#4 Include “@ link” to Page in status updates

#5 Link to Page in status updates

Promote your Page outside of Facebook too!

So remember...

If you build it, the will NOT come. Promote your Page. Be responsive. Make data-driven decisions regarding posts - especially media. Don’t just talk about yourself. Ask questions. Use contests and promotions to generate trafﬁc and build excitement. Consider targeted Ads to increase trafﬁc and fan #s. Set quarterly goals with steps to achieve them. Give it time.You’re in this for the long run.

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Facebook For Business

by Firebelly Marketing on Mar 02, 2010

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