Doing Social VS Being Social

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Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions.

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Doing Social VS Being Social

  1. 1. DOING SOCIAL VS. BEING SOCIAL A QUICK CHAT WITH JEREMY EPSTEIN, VP MARKETING, SPRINKLR
  2. 2. We are social beings.
  3. 3. We act in social ways with each other.
  4. 4. we just are social.
  5. 5. Jeremy Epstein is VP of Marketing at sprinklr
  6. 6. sprinklr manages the social customer experience across various functional areas of the enterprise
  7. 7. For a marginal cost of zero, consumers can communicate with multitudes, anywhere, any time…basically for free. That changes the nature of who controls the message.
  8. 8. The opportunity is clear…use the information you gather about people to better serve them.
  9. 9. “doing social” flies in the face of how humans behave with each other. We just are social.
  10. 10. PeopleexpectcompaniestoBEsocial withthem.Tohavearelationshipwiththem. Nottohavethingsacteduponthem orforceduponthem.
  11. 11. Duncan alney is the ceo at Firebelly www.firebellymarketing.com duncan@firebellymarketing.com 317-557-4460 @firebelly

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