Building The Social Media Mullet

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http://firebellymarketing.com Duncan Alney's presentation at the Social Media Optimization Summits in Dallas, TX. Building The Social Media Mullet.

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Building The Social Media Mullet

  1. 1. Building the Social Media Mullet content | conversation | community
  2. 2. Duncan Alney President Firebelly Marketing www.firebellymarketing.com [email_address] com 317-557-4460 @firebelly
  3. 3. firebellymarketing.com/optimization-summits bit.ly/optsum3c
  4. 4. Why we’re here Learn how to tell stories with your content
  5. 5. Why we’re here Start and maintain conversations
  6. 6. Why we’re here Learn ways of managing communities
  7. 7. How it all works Content Conversations Community
  8. 8. How it all works People react. They talk. They gravitate towards people with shared values.
  9. 9. The social mullet famous mullets Billy Ray Cyrus Don Johnson John Stamos Phil Collins Bono
  10. 10. The social mullet Business in the front. Party in the back. It’s a people business. Add value - build relationships.
  11. 11. Audience Who are you doing business with?
  12. 12. Audience How do you connect with them?
  13. 13. Audience Why do they do business with you?
  14. 14. Exercise
  15. 15. Social engagement Where is your audience hanging out? Where does your business hang out?
  16. 16. Exercise
  17. 18. Social engagement because of content Provide value to your audience. Being on a platform isn’t enough. Content is a great way to add value.
  18. 19. Your story Who are you? Tell your story in a compelling way.
  19. 20. Content format Audio, photos, text, video
  20. 21. EXAMPLES
  21. 22. Audio
  22. 23. Photos
  23. 24. Text
  24. 25. Video
  25. 26. What makes good content? Storytelling Value Calls to action Shareability
  26. 27. Where does your content come from? Canned vs. original
  27. 28. Versioning and reuse Build versions based on: Platform Timing Sequence of release Angle
  28. 29. Exercise
  29. 30. Optimizing Use keywords in: Titles Copy Tags
  30. 31. Tracking Measuring the results
  31. 32. Exercise
  32. 33. Passwords Blogger: http://corporatemullet.blogspot.com [email_address] GAPW2010 Twitter: twitter.com/corporatemullet corporatemullet / TPW2010 faceb ook.com: corporate mullet
  33. 34. Conversations Content is the substance of conversations
  34. 35. Conversation Elements Content Starters Participation Enders
  35. 36. Objectives 2 ways - not just push Add value
  36. 37. Purpose of conversation Functional Small talk Banter
  37. 38. Keep your momentum going Frequency Follow through Leverage the influencers
  38. 39. Conversation Lifecycle Conversation starter Content from conversation starter Engagement from others leads to increased dialog Conversation starter continues to add to the conversation Dialog decreases and eventually ends
  39. 40. Monitoring Buzz around topic Sentiment about conversation Experiment with: Subjects Frequency Content Format
  40. 41. Conversation Location Think before you speak or write
  41. 42. Exercise
  42. 43. Conversation Exercise: Public Relations Problem New Service Fun Holiday
  43. 44. Why do people form community? Social Economic Special interest
  44. 45. Fish where the fish are Create your own community Leverage existing communities
  45. 46. Things you can do within your community General conversations Crowd sourcing Micro Promos Contests
  46. 47. EXAMPLES
  47. 48. General conversation
  48. 49. Crowd sourcing
  49. 50. Micro Promos
  50. 51. Contests
  51. 52. How to build size and involvement Get your audience engaged Leverage audience network
  52. 53. Duncan Alney President Firebelly Marketing www.firebellymarketing.com [email_address] com 317-557-4460 @firebelly

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