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Building The Social Media Mullet
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Building The Social Media Mullet

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http://firebellymarketing.com Duncan Alney's presentation at the Social Media Optimization Summits in Dallas, TX. Building The Social Media Mullet.

http://firebellymarketing.com Duncan Alney's presentation at the Social Media Optimization Summits in Dallas, TX. Building The Social Media Mullet.

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Building The Social Media Mullet Building The Social Media Mullet Presentation Transcript

  • Building the Social Media Mullet content | conversation | community
  • Duncan Alney President Firebelly Marketing www.firebellymarketing.com [email_address] com 317-557-4460 @firebelly
  • firebellymarketing.com/optimization-summits bit.ly/optsum3c View slide
  • Why we’re here Learn how to tell stories with your content View slide
  • Why we’re here Start and maintain conversations
  • Why we’re here Learn ways of managing communities
  • How it all works Content Conversations Community
  • How it all works People react. They talk. They gravitate towards people with shared values.
  • The social mullet famous mullets Billy Ray Cyrus Don Johnson John Stamos Phil Collins Bono
  • The social mullet Business in the front. Party in the back. It’s a people business. Add value - build relationships.
  • Audience Who are you doing business with?
  • Audience How do you connect with them?
  • Audience Why do they do business with you?
  • Exercise
  • Social engagement Where is your audience hanging out? Where does your business hang out?
  • Exercise
  •  
  • Social engagement because of content Provide value to your audience. Being on a platform isn’t enough. Content is a great way to add value.
  • Your story Who are you? Tell your story in a compelling way.
  • Content format Audio, photos, text, video
  • EXAMPLES
  • Audio
  • Photos
  • Text
  • Video
  • What makes good content? Storytelling Value Calls to action Shareability
  • Where does your content come from? Canned vs. original
  • Versioning and reuse Build versions based on: Platform Timing Sequence of release Angle
  • Exercise
  • Optimizing Use keywords in: Titles Copy Tags
  • Tracking Measuring the results
  • Exercise
  • Passwords Blogger: http://corporatemullet.blogspot.com [email_address] GAPW2010 Twitter: twitter.com/corporatemullet corporatemullet / TPW2010 faceb ook.com: corporate mullet
  • Conversations Content is the substance of conversations
  • Conversation Elements Content Starters Participation Enders
  • Objectives 2 ways - not just push Add value
  • Purpose of conversation Functional Small talk Banter
  • Keep your momentum going Frequency Follow through Leverage the influencers
  • Conversation Lifecycle Conversation starter Content from conversation starter Engagement from others leads to increased dialog Conversation starter continues to add to the conversation Dialog decreases and eventually ends
  • Monitoring Buzz around topic Sentiment about conversation Experiment with: Subjects Frequency Content Format
  • Conversation Location Think before you speak or write
  • Exercise
  • Conversation Exercise: Public Relations Problem New Service Fun Holiday
  • Why do people form community? Social Economic Special interest
  • Fish where the fish are Create your own community Leverage existing communities
  • Things you can do within your community General conversations Crowd sourcing Micro Promos Contests
  • EXAMPLES
  • General conversation
  • Crowd sourcing
  • Micro Promos
  • Contests
  • How to build size and involvement Get your audience engaged Leverage audience network
  • Duncan Alney President Firebelly Marketing www.firebellymarketing.com [email_address] com 317-557-4460 @firebelly