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Maritime Challenges (SIngapore)

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  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Project CIQR (Phase 1 Marketing Strategy) Draft v1
  • Transcript

    • 1.  
    • 2.  
    • 3.
      • Singapore’s success in the Maritime Industry can be attributed to the clustering effect which resulted in successful integration of its core Maritime activities
      • 4 core challenges facing the Maritime Industry have been identified
      Offshore, Shipbuilding and Repair Shipping & Port Related Sectors Shore-Based Maritime Service Responding to external changes 1 Maritime Industry Human Resource Development 4 Moving up the Value-Chain 3 Technological Innovation 2
    • 4.
      • Regulation to reflect changing global perspective
      • Implement Eco-Initiatives that would align Singapore’s Position as leading Port Authority in tandem with leading global best practices
      • Going above and beyond MARPOL convention
      Security Challenges Environmental Challenges
      • Mitigate security threats of piracy and organised crime
      • increase the depth and scope of International Cooperation.
      • Trans-national cooperation through bilateral agreements, or at the multilateral level through various international or regional fora (E.g. ASEAN Regional Forum)
    • 5. Competitiveness
      • Ongoing Innovation to meet the threat of rising competitiveness from developing ports from within the region
      • Meet challenges posed by peripheral ports
      • Implement initiatives for local maritime industry to be more effective in reaching out to new markets overseas
      • E.g. Shanghai maritime traffic has increased from 0.3 Million ( TEUS) in 1990 to 6 Million in 2000. Now the 6 th largest port in the world within a time span of less than 10 years
      Economy
      • Robust regulatory framework and support systems to prepare for external global economic changes such as the current financial crisis
      • Ensure that maritime industry is propped up by strong financial and management fundamentals
      • Increasing Corporate Governance monitoring to ensure investor confidence and prevent fraud and other corporate malfeasance
    • 6.
      • An Innovation-Driven Industry to explore technological breakthroughs to increase efficiency and growth
      “ Staying at the forefront of technology is an integral part of Singapore’s growth as an international maritime centre” BG (NS) Tay Lim Heng, CEO MPA Technology Innovation Infocomm@Seaport Programme Wimax Ready Seaport New Innovations New Innovations Marine Industry outcome Tangible Results
      • Industry Top-Line Growth
      • Bottom-Line Efficiencies
      • Positive Branding
      • New Opportunities
      Offshore Shipbuilding and Repair Shipping and Port Related Service Shore Based Maritime Services
    • 7.
      • To build a Maritime Industry that competes on providing exceptional value-add
      • Industry must move along the value chain to develop new competencies and to exploit new opportunities
      “ ..to continually upgrade and re-invent to ensure that the marine industry offers a good value proposition for its customers” Mrs Lim Hwee Hua Second Minister for Finance and Second Minister for Transport 1980s-1990s 1990s Onwards Future Challenges
    • 8.
      • A Value-Added Maritime Industry requires
        • Further development of our marine workforce so as to raise productivity level
        • Attract competent graduates & executive talent to push industry to next level
        • Attract Internationally renowned experts and researchers to identify and develop new R&D projects
      Human Resource Challenges 1 2 3 4 Human Resource Strategies
    • 9. External Changes Technological Innovation Moving Up Value Chain HR Development 1960s 1970s 1980s 1990s 2000s
      • Marine Industry reaches $100 Mil mark
      • Jurong Shipyard, first commercial shipyard established
      • Forays into oil tanker production successful
      • Emergence of VLCCs
      • Total revenue of $2 Billion
      • Largest ship repair centre
      • Forays into FPSOs
      • Total revenue of $3 Billion reached
      • Forays into sophisticated rigs construction
      • Captured 70% of world market of FPSOs and Jack-Up rigs
      • 2008 revenue of $15.4 Billion
      Meet Challenges to propel to next phase of growth

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