The human experience part i

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Digital innovation in retail can bring life back to brick and mortar with mobile technology and the Internet of things, and creating a solution that encourages in-store purchases.

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The human experience part i

  1. 1. The Human Experience – Part I A 15000 word dissertation: MA Innovation Management
  2. 2. We live in virtual spaces where we work, play, search & shop
  3. 3. The average person checks their phone 150x per day - Forrester
  4. 4. Britain spends NINE hours per day staring at screens -The BBC
  5. 5. Literature suggests that we're Losing the public space as a result
  6. 6. Meanwhile in London… The high street is sounding the alarm
  7. 7. This is an opportunity for physical stores to upgrade
  8. 8. It is a post-digital paradigm that encourages in-store presence and physical Brand & Product interaction aiming for sale and loyalty
  9. 9. Technological trends Post-digital future Facilitated by ongoing development in - HTML5 - Connectivity - Immersive experiences
  10. 10. The Human Experience – Part II An MVP for retail

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