Hilali Online Community

271 views

Published on

A social media campaign that aims on building an online sports community. Alhilal is Saudi Arabia's most popular soccer team, and our client is launching their community online as part of their sponsorship strategy.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
271
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hilali Online Community

  1. 1. Hilali Social Strategy
  2. 2. The Facebook Application:Description:It is an online club of Hilalis, competing to acquire the exclusivemembership.The purpose is creating a virtual club to buzz about ouroffline & exclusive club
  3. 3. The Facebook Application:Objectives:1- Generating Word of Mouth about the exclusive Hilalimemberships2- Creating an online Hilali community, collaboratingand competing to become closer to their team.3- Empowering Hilali Loyalty to push acquisition.
  4. 4. Hilali Speed Trivia:Compete with your friends on being a true Hilali. Collect points, stay ontop, keep a high status, and the winner receives a membership or aprivate dinner with his favorite team.
  5. 5. Objective 1: Word of Mouth FactorThe number of friends you invite multiplies your score, thus generatingWord of Mouth with a reward.
  6. 6. Objective 1: Word of Mouth FactorAuto status updates and mini feeds with your results, will also buzzfrom each player’s profile.Will also keep friends competing, thus elongating the life of the game.
  7. 7. Objective 1: Word of Mouth FactorCreating a tight Viral Plan within Facebookwill ensure aspreadable application.An external channel such as a banner leading to a micro site willredirect users outside Facebook to the App & Page.
  8. 8. Objective 1: Word of Mouth Factor An external channel such as a banner leading to a micro site will redirect users outside Facebook too. More people, more buzz. The banner asks an intriguing question“Will Yasser (team star) leave Al Hilal team? We show him wearing another teams jersey
  9. 9. Objective 2: Creating a Hilali communityThe social feature in the application makes it more interactive, moreviral, even more competitive, as you see posts, comments and scoresby other users.
  10. 10. Objective 3: Empowering Hilali LoyaltyA race to get closer to your team will definitely build loyalty,Especially if its accompanied with impressive facts that inject pride.

×