Yahoo (US vs. China)
Beibei Yang
Nov. 15, 2010
UMass Lowell
91.527 Human-Computer Interaction, Fall 2010
This presentation...
Yahoo (US):
http://www.yahoo.com
Yahoo (China):
http://www.yahoo.com.cn
or
http://cn.yahoo.com
Yahoo (China)
Language: simplified Chinese
Character set: GB2312
Reading direction: L2R
Search Assistant
Good: Feature appropriateness and taste/values
Good: Visual communication
Left Column: Navigation Bar
• Yahoo (US) allows navigation
bar customization
• Yahoo (China) doesn’t allow
customization
–...
Left Column: Navigation Bar Customization
Left Column: Navigation Bar Customization
Mid-column: Content •Date (including time zone)
•Weights and measures
Both representation and
content are localized
Violat...
Mid-column: Content
• The content of Yahoo (China) has a much
longer length than Yahoo (US)
– Matches the feature appropri...
Right Column
Good: Directness, and Efficiency
Foot
Good: Feature appropriateness and taste/values
Aesthetically Speaking …
• Yahoo (US)
– Violates the Aesthetically
pleasing principle
• Yahoo (China)
– Follows the Aesthe...
Error 404
• Yahoo (US) displays search
results
• Yahoo (China) shows the
above 404 message before
redirecting to the homep...
The “Contact Us” Page
• Street address
• Postal Code
• Phone Number
Others
• Yahoo (US)
– links open in same window
• Yahoo (China)
– links open in a new window
Good: Feature appropriateness...
Summary
• HCI Principles and Heuristics
– Yahoo (US)
• Violates: Aesthetically pleasing, Clarity, Consistency, Predictabil...
Thank You!
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Localization in HCI: Yahoo (US vs. China)

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Localization in HCI: Yahoo (US vs. China)

  1. 1. Yahoo (US vs. China) Beibei Yang Nov. 15, 2010 UMass Lowell 91.527 Human-Computer Interaction, Fall 2010 This presentation is available at: http://goo.gl/Bsoww
  2. 2. Yahoo (US): http://www.yahoo.com
  3. 3. Yahoo (China): http://www.yahoo.com.cn or http://cn.yahoo.com
  4. 4. Yahoo (China) Language: simplified Chinese Character set: GB2312 Reading direction: L2R
  5. 5. Search Assistant Good: Feature appropriateness and taste/values Good: Visual communication
  6. 6. Left Column: Navigation Bar • Yahoo (US) allows navigation bar customization • Yahoo (China) doesn’t allow customization – Contradicts the Configurability and Control in HCI principles • Both good practice of Visual communication (icons)
  7. 7. Left Column: Navigation Bar Customization
  8. 8. Left Column: Navigation Bar Customization
  9. 9. Mid-column: Content •Date (including time zone) •Weights and measures Both representation and content are localized Violates the predictability principle Follows the predictability principle
  10. 10. Mid-column: Content • The content of Yahoo (China) has a much longer length than Yahoo (US) – Matches the feature appropriateness and taste/values principle – However, one can argue that Yahoo China violates the simplicity and efficiency principles, and Fitt’s Law • The content of Yahoo (US) violates the Clarity, Predictability, Consistency, and Efficiency in principles
  11. 11. Right Column Good: Directness, and Efficiency
  12. 12. Foot Good: Feature appropriateness and taste/values
  13. 13. Aesthetically Speaking … • Yahoo (US) – Violates the Aesthetically pleasing principle • Yahoo (China) – Follows the Aesthetically pleasing principle
  14. 14. Error 404 • Yahoo (US) displays search results • Yahoo (China) shows the above 404 message before redirecting to the homepage Both follow the Forgiveness principle
  15. 15. The “Contact Us” Page • Street address • Postal Code • Phone Number
  16. 16. Others • Yahoo (US) – links open in same window • Yahoo (China) – links open in a new window Good: Feature appropriateness and taste/values
  17. 17. Summary • HCI Principles and Heuristics – Yahoo (US) • Violates: Aesthetically pleasing, Clarity, Consistency, Predictability, Directness, and Efficiency • Follows: Compatibility, Comprehensibility, Configurability, Control, Flexibility, Forgiveness, Simplicity, and Responsiveness – Yahoo (China) • Violates: Configurability, Flexibility, Control, Simplicity, and Efficiency • Violates: Recognize rather than recall (Heuristics) • Follows: Aesthetically pleasing, Compatibility, Comprehensibility, Clarity, Predictability, Directness, Efficiency, Forgiveness, and Responsiveness • Yahoo (China) Good Practice of Localization – Language, Character set, Reading direction – Year, Month, Date, Measures – Visual communication – Feature appropriateness and taste/values Conclusion: Overall, Yahoo (China) did a good job on localization
  18. 18. Thank You!

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