Formal proposal for documentary

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  • 1. Formal Proposal For Documentary
  • 2. Topic • The topic which is being used for our documentary is cakes. The questions which our documentary will explore are what different types of cake are available? What the general perception of cake is? And the different ways of getting cake? For example, Supermarkets, bakeries, and homemade cakes. This also varies from different types of cakes to where cakes are baked and where they are sold.
  • 3. Type of Documentary • The type of documentary which we are producing is a mixed documentary; this is because we will be using techniques used in different types of documentaries put together. Sound, music, narrations, clips, facts and reconstructions, all of these will feature in our documentary to try and make it as professional as possible.
  • 4. Style of Documentary • Style of documentary: The documentary itself will be easy to watch. Cake baking is meant to be fun and creative so we want to reflect that in the style of our documentary. The music will be laid back and fun and we will try and make the documentary bright and colourful to appeal to our female target audience.
  • 5. Channel and Scheduling • The documentary will be aired on the 18th of December on channel 4 at 7:30.p.m. The time of the programming is after the Channel 4 news, which many people will tune in for. Therefore our documentary will inherit a proportion of the news’ audience after the proposed scheduling time is a cooking programme, Hugh Fearnley–Whittengstall’s river cottage. This being the days ‘big billing’ programme our documentary will gain a proportion of viewers due to preechoing. Also as a Wednesday evening is during the working week the general primetime viewing hours is earlier therefore our documentary is within the working week prime time therefore we will draw in more viewers from there 12,236,000 daily reach of viewers.
  • 6. Target Audience • The target audience for our documentary is primarily women aged 25 to 50; this is because this is the most common type of person to bake cakes and have a general interest in cakes. The most common favourite colour of our target audience is blue. Out of the fonts which we asked the people to choose on the questionnaire, Arial Black was the favourite font. Channel 4 is the most watched channel by our target audience. When we asked what a person’s favourite music was, the most common genre was Rock music. The most common time to sit down and watch telly is between 9pm and 10pm on weekdays. Out of a variety of cakes which we told the people to tick their favourite; chocolate cake shown to be the most popular. Out of the option of buying cakes in a shop a bakery of making their own cakes, the majority of people preferred to make their own cakes. Lots of the people we asked said that they owned a baking book. Out of having a cake served hot or cold most of the people asked said they preferred cold cake. Nearly all people asked said they would give someone a cake to someone as a gift. Birthdays were the most popular occasion to have cake. The majority of people asked said they would rather listen to a female voice over on a cake documentary rather than a male as females are usually associated with baking cakes. Brands do not seem to effect most people’s decisions when buying cakes. Most people who watch documentaries said they wanted to be informed rather than entertained.
  • 7. Primary Research • For the primary research we conducted a questionnaire that 30 people filled out to give us bases on how to create our documentary. This included questions that asked what a person’s favourite cake was, when they eat cake, what their favourite genre of music is, what their favourite colour is and their favourite font. This helped us decide what the layout of the documentary should be, what colours and music should be used and what type of cakes should maybe be discussed more than others. We will conduct a series of head and shoulder interviews with people from the industry like bakers and taste testers. We will also conduct vox pop interviews on the street to find the public opinions of cakes.
  • 8. Secondary Research • We watched and analysed in detail several different mixed documentaries prior to our cake documentary idea. This gives us an insight on what the general codes and conventions on making a documentary are and we also used different parts of the documentaries as influence for our documentary. Now that we have researched in depth a variety of mixed documentaries we can pay more attention to certain things we want to emphasise such as mise on scene or camera work. Now that we have planned what topic we have based our documentary on we will watch a few more documentaries based specifically on cakes and baking so we can see the general codes and conventions of making a documentary based on cakes. We will find information and statistics on the amount of cakes eaten and sold in Britain we can find this either from the internet or by interviewing somebody who will know, for example a supermarket representative.
  • 9. Narrative Structure • The beginning of the documentary will start with archive footage edited in to a montage with a voice of god narration introducing the topic to the audience. This will be followed by quick camera shots of cakes, cake shops and people eating cakes before the title of the documentary will appear on the screen. This is then followed by a secondary short introduction by the voice of god narration about what the documentary is going to be about. Between cut away shots of people eating cakes and panning shots of cakes. This will then lead into several short edits of vox pop interviews asking people what their favourite type of cakes are, and there general opinions of cakes. An explanation of the history of cakes and baking will be discussed by the narrator to the audience; this will go alongside archive footage of people baking and people eating cakes from the past. During this section of the documentary we will show a food historian answering questions about the history of cakes. During head and shoulder interviews a title card graphic depicting there name and profession will be added as this is a convention of a documentary. There will be more interviews that fade in and out every time a new topic is discussed. After this the narrator will discuss cakes and explain some in depth knowledge about how cakes are made and a footage of someone baking a cake will be seen whilst they explain what they are doing in the video. A conclusion to the documentary will be told by the narrator. The last shot of the documentary will be the person baking the cake taking the cake out of the oven and eating a slice.
  • 10. Outline of Content • • • • • Our documentary will include; Film tea rooms Panning and establishing shots of bakeries Reconstruction of someone baking Archive footage – Someone baking – Great British Bake Off – Baking programmes • Interviews – – – – – – Professional baker Supermarket worker Home baker Bakery workers People who like cake General public (vox pop) • • Healthy cake alternatives Occasions where cake is eaten – – – – • Weddings Christmas Birthdays Easter Cut away shots – Create words using baking ingredients • History of baking
  • 11. Resource Requirements • We will be using a HD Sony camera to film our footage and use a boom mic to film some vox pop interviews to get the best sound and picture quality possible. We may also use a clip on mic when recording head and shoulder interviews. We will use a computer to use ‘adobe pro’ which will allow us to professionally edit our footage to get an industry standard finish. There is also a microphone on top of the camera that we may use for some simple footage.