CSR

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CSR

  1. 1. Introduction to Corporate Social Responsibility By: Chua, Fiona Jean V.
  2. 2. Ethics Principles  Deontological ~distinguishing right from wrong  Teleontological ~only outcomes matter in deciding whether it is right or wrong  Utilitarianism ~distinguishing right from good (where “right” covers actions that maximize the good)
  3. 3. Ethics Principles  Ethical Relativism ~no universally valid moral principles  Ethical Objectivism ~moral principles vary from different countries, but some still have similarity
  4. 4. Corporate Behavior      involves legal rules, ethical codes of conduct, and social responsibility principles. affects economy plays a large role for company success gives the corporation sustainability long-term survival in the corporate world
  5. 5. Corporate Behavior
  6. 6. Increasing Importance  Carroll(1979):“ the social responsibility of business encompasses the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time”  Whetten et al.(2002):“societal expectations of corporate behavior; a behavior that is alleged by a stakeholder to be expected by society or morally required and is therefore, justifiably demanded of a business”
  7. 7. Corporate Reputation
  8. 8. Corporate Reputation Most significant factor in gaining competitive advantage   Benefits: Improves Shareholder Value Improves confidence in investors Increased customer loyalty Attracts partnerships and strategic alliances Shields company from criticism
  9. 9. Conclusion      Ethics in decisionmaking processes  ensures a more effective, productive, an d profitable utilization of economic resources  Corporate Social Responsibility indicates concern with social and environmental effects of organizational behavior Corporate Behavior affects responsible and proper economic and institutional improvement an influence to society and a common benefit Crowther, D., & Aras, G. (2008). Corporate Social Responsibility. Copenhagen: Ventus Publishing.

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