Marketing Your Green
    Credentials
Fiona Humberstone, July 2010 
Agenda
•  What does “green” mean to your business? 
•  Your brand strategy/ core message 
•  CommunicaAng your green crede...
What makes a green business?
            Green 




                     Reducing your impact on 
                     the...
Why green?
•    Customer engagement 
•    Employee aLracAon & retenAon 
•    Point of difference 
•    Your values 
•    Co...
A'tudes to green 




                    Socially responsible to the 
                    core 
                    Occas...
What shade of green is your
        business?
What’s your core purpose?
•  What drives you in your business? 
•  What’s your point of difference? 
•  Why do your clients...
What’s your green
     policy?
•    Waste 
•    People 
•    Finances 
•    Resources 
•    Giving back 
Communicating with passion
Energy, convicAon and integrity 
Colour psychology
•  Integrity 
•  ALracAon 
•  Engagement 
Spring
•    Bubbly 
•    CreaAve 
•    Outgoing 
•    Bright  
•    Forever young 
•    Great communicators 
•    Spontane...
Summer
•    Organised 
•    Efficient 
•    Graceful 
•    RomanAc 
•    AspiraAonal  
Autumn
•    Passionate 
•    Community 
•    Family 
•    Integrity 
•    Substance 
•    EducaAon 
•    Heritage  
Winter
•    Strong 
•    Dynamic 
•    Efficient 
•    Precise 
•    Excellence  
•    Market leader 
•    Powerful  
Social media
Internet with integrity 
People
AcAons speak louder than words 
Showing Off
Marketing your green credentials
•    Define your brand strategy 
•    Communicate with passion & purpose 
•    Get your te...
Fiona Humberstone
@fionahumberston 
fiona@flourishstudios.co.uk 
www.flourishstudios.co.uk/blog   
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
Marketing your green credentials
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Marketing your green credentials

  1. 1. Marketing Your Green Credentials Fiona Humberstone, July 2010 
  2. 2. Agenda •  What does “green” mean to your business?  •  Your brand strategy/ core message  •  CommunicaAng your green credenAals:   •  Through design  •  Through social media  •  Through your people  •  MarkeAng literature 
  3. 3. What makes a green business? Green  Reducing your impact on  the environment  Behaving in a socially  responsible manner  Being financially  sustainable 
  4. 4. Why green? •  Customer engagement  •  Employee aLracAon & retenAon  •  Point of difference  •  Your values  •  Cost saving 
  5. 5. A'tudes to green  Socially responsible to the  core  Occasionally buy organic  Indifferent 
  6. 6. What shade of green is your business?
  7. 7. What’s your core purpose? •  What drives you in your business?  •  What’s your point of difference?  •  Why do your clients buy from you? 
  8. 8. What’s your green policy? •  Waste  •  People  •  Finances  •  Resources  •  Giving back 
  9. 9. Communicating with passion Energy, convicAon and integrity 
  10. 10. Colour psychology •  Integrity  •  ALracAon  •  Engagement 
  11. 11. Spring •  Bubbly  •  CreaAve  •  Outgoing  •  Bright   •  Forever young  •  Great communicators  •  Spontaneous  •  Quick thinking 
  12. 12. Summer •  Organised  •  Efficient  •  Graceful  •  RomanAc  •  AspiraAonal  
  13. 13. Autumn •  Passionate  •  Community  •  Family  •  Integrity  •  Substance  •  EducaAon  •  Heritage  
  14. 14. Winter •  Strong  •  Dynamic  •  Efficient  •  Precise  •  Excellence   •  Market leader  •  Powerful  
  15. 15. Social media Internet with integrity 
  16. 16. People AcAons speak louder than words 
  17. 17. Showing Off
  18. 18. Marketing your green credentials •  Define your brand strategy  •  Communicate with passion & purpose  •  Get your team involved  •  Use design to add cohesion and convicAon 
  19. 19. Fiona Humberstone @fionahumberston  fiona@flourishstudios.co.uk  www.flourishstudios.co.uk/blog   
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