Less than 3 seconds to grab the reader’s attention or it goes in the bin! Grab attention with an arresting, relevant headline ATTENTION
Always written from the point of view of the company, not the recepient INTEREST
Ends up not being relevant, or not compelling enough to motivate them to take action DESIRE
Too many calls to action/ none at all ‘introducing company’ - no response! ACTION
Stackhouse poland. Does this one cut it?
Jargon, too many actions. Propositions, writing just doesn’t make sense!
Are you talking to me?
Why are you talking to me, what do you want me to know?
It’s a nice idea, but do I really want it or need it?
What is it and what does it do? What makes you unique or better? How? How does this benefit the buyer? What is the impact of not having it? Can you quantify the value? Can you prove your claims? What if it doesn’t work, fit or satisfy? Why buy it now?
How can I make sure I’m not making a mistake?
What do you want people to do? Call? Email? Write? Visit your website?
<ul><li>Solutions people </li></ul><ul><li>can feel in their </li></ul><ul><li>gut </li></ul>
<ul><li>“ You can say the right thing </li></ul><ul><li>about a product or service. And </li></ul><ul><li>nobody will listen. You’ve got to </li></ul><ul><li>say it in such a way that people </li></ul><ul><li>will feel it in their gut. Because if </li></ul><ul><li>they don’t, nothing will happen.” </li></ul><ul><li>William Bernbach, Advertising Guru </li></ul>
<ul><li>Introducing the UK’s only specialist documentation sector recruitment agency. </li></ul><ul><li>Announcing our lowest price yet for… </li></ul><ul><li>Announcing the most luxurious linen yet. Save 25% when you buy before 1st August </li></ul>
You’ve helped them before. Now they need your help again. You know more about printing than most - so you’ll recognise a great offer when you see one! You’ve been a valued customer of Laytons Solicitors for over five years…
As a fellow marketing professional myself I know the importance of working with the right partners… As a fellow HR executive you know how expensive hiring the wrong people proves to be. As a fellow HR executive I know the impact a slow recruitment campaign will have on your workload.
When I was 21, I was diagnosed with breast cancer… I never had time to think about a pension when I was young. Now, time is all I have… How often do you feel thirsty? Will you stop for a minute to think about it?
Your marketing could be working much, much harder for you. Here’s how… Would you like to add £160,000+ to your annual turnover? You could be. Here’s how… Get much more advertising out of your marketing budget.
The more people who know about your business - the more business you will get. Yellow Pages - let’s tell the world you’re here! “When advertising is a numbers game, it often adds up to nothing.” WebCast - just pay for what you get
Three reasons why your competitors choose Documentation People as their recruitment agency of choice Three ways that you can make an immediate difference to a child’s life… Three ways that you can take action and feel in control of your grief…
<ul><li>Manipulate the </li></ul><ul><li>emphasis </li></ul>
If you found this useful… <ul><li>Exhibit! How to use exhibitions to grow your business </li></ul><ul><li>18 th March </li></ul><ul><li>www.marvellousworkshops.co.uk </li></ul>
<ul><li>Fiona Humberstone runs printing.com in </li></ul><ul><li>Guildford which helps companies win more business from their brand and marketing communications. </li></ul><ul><li>Fiona is the author of the forthcoming </li></ul><ul><li>book: Exhibit Profitably and runs regular </li></ul><ul><li>workshops and events around the </li></ul><ul><li>South East. If you’d like to book Fiona </li></ul><ul><li>for a one to one consultation or to speak </li></ul><ul><li>at your company or group please email </li></ul><ul><li>[email_address] </li></ul><ul><li>www.guildfordprinting.com </li></ul>
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