The marketing of Meatloaf

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  • 1. The Marketing of Meatloaf Analysis
  • 2. • The documentary is about the music industry and how it is competitive, the marketing of music and how award shows can boost the credibility of a song and increase the fan base. The documentary itself focuses solely on the artist ‘Meatloaf’ and his return to the top of the charts. We follow his journey as he publicizes himself to try and get his song to the top, this is ‘Meatloafs’ return to the music industry after he became bankrupt.
  • 3. Type of documentary • The documentary is a mixed documentary this is because it includes; Interviews, archive footage, narration and observation. The documentary however does not feature any reconstructions, this is because of the nature of the documentary as it is following ‘Meatloaf’ around and is documenting something as it happens. The documentary has a range of elements that support the evidence for the exposition.
  • 4. Layout • The documentary begins at an award ceremony, we see various artists getting awards and then we’re told about ‘Meatloaf’ trying to reinvent himself. The middle of the documentary shows how to market the song and we learn where ‘Meatloafs’ audience is and how he wins them back. We also see some archive footage of his music video being filmed. Towards the end of the documentary we see ‘Mealoafs’ song become number one for several weeks, it even was the number one at Christmas. We learn that he became number one because of all his promotional work, the audience then sees a comparison of ‘Meatloafs’ efforts compared to the ‘Village People’ which strengthens the point that ‘Meatloaf really worked to become number one.
  • 5. Camera Angles • A range of camera angles were used to reinforce points in the documentary. • Low angle shots were used to make ‘Meatloaf appear powerful and in control of his audience. • Mid-shots were used. These shots showed the heads and shoulders of people being interviewed. Subjects were normally positioned in the left or right corner of the frame, one subject was flipped from the right to the left which ruined the documentaries continuity. • Close ups were used. The close ups were mainly used on ‘Meatloaf’ this is because he was the main focus of the documentary. • Long shots were used. This was when there was a business meeting going on around a large table. This gave the clip a professional appearance. • Medium shots were used. There was a medium shot of the record shop ‘Our price’ this was relevant to what was being said and was a kind of establishing shot. Mid shot used during an interview
  • 6. Mise en scene • Most of the mise en scene was to be representative of all the marketing strategies ‘Meatloafs’ marketing team used. Montages of magazines were used that ‘Meatloaf’ featured in. We also saw footage of the Brit Awards, we saw music awards be given out by other famous musicians. There was also a feature in the documentary where we were ‘on set with Meatloaf’ as his music video was being filmed. • The audience also go on a kind of ‘journey’ with Meatloaf as we follow ‘Meatloaf’ to find out what he has to do to succeed in the music industry . We also see ‘Meatloaf’ meeting fans to promote his new song.
  • 7. Sound There was a mixture of digetic and non-digetic music throughout the documentary. The digetic sound was the voices of those who were interviewed. There was also digetic sound when instructions were being given on the set of the music video. Non-digetic sound were the songs that featured throughout the documentary. The most commonly features song was ‘Meatloafs – I Will Do Anything For Love’ this is because it is relevant to the documentary. Snippets of songs also featured from ‘Take That’, ‘Mr Blobby’ and ‘The Village People’ these were featured when talking about the chart positions to show the competition for ‘Meatloafs’ track to be at number one. The narrator is a young male, he suits the style of the documentary and his voice does not seem out of place.
  • 8. Editing • Slow motion was used when ‘Meatloaf’ was performing a concert. This could show ‘Meatloafs’ passion for performing. • A Blue screen was used. This was used when people were being interviewed, this allowed for images to be placed in the background. The images were always relevant to the themes of the documentary and tended to be images of ‘Meatloafs’ album cover or him performing. Superimpostion was used when there was a moving clip behind the person being interviewed, this was usually a clip of the music video or ‘Meatloafs’ performance.
  • 9. Archive Material • There was a lot of archive material used to back up what was being said in the documentary. The archive material was always relevant to the themes of the documentary. There was a variation of archive material used like; clips of the Brit Awards, the Grammys, acceptance speeches, montages of performers walking up to the stage, Meatloaf on stage, Meatloaf meeting fans, the filming of Meatloafs music video, there were also clips from Take That and The Village Peoples music videos. Archive footage of ‘Meatloaf’ at The Brit Awards.
  • 10. Graphics • Graphics were used to introduce things. The documentary itself was introduced using a title card which featured a thick black line/block with music biz titled in red. • Graphics were again used when introducing people who were being interviewed, there would be a black line across the bottom of the screen with music biz written in red, and below it the name of the person and their relevance to the documentary were written in white. Graphics shown in the documentary.