WAT Consult Social Media Test<br />
Pepsi<br />
Brand Communication Objective: To provide an ideal platform for brands to find, engage and convert social contacts into so...
      Social Media Platforms<br />Which?<br />Google plus , Facebook, Twitter YoutubeFlickr, Stumbleupon, Tumblr, Blogs, O...
Mainline Communication Idea (BIG Idea) <br />
WoM &<br />WoW<br />ENCODE MESSAGE<br />PARTICIPANT EXPERIENCE<br />PARTICIPANT MESSAGE<br />BRAND<br />                  ...
BETTER Model<br /><ul><li>Brand Personality
Emotional connection
Target Audience
Two-way interaction
Exponential element
Reach </li></li></ul><li>Amplification Channels<br />In order to sustain the overall brand experience. Word of Web plays a...
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Wat consult 2011

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WATConsult Social Media Test

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Wat consult 2011

  1. 1. WAT Consult Social Media Test<br />
  2. 2. Pepsi<br />
  3. 3. Brand Communication Objective: To provide an ideal platform for brands to find, engage and convert social contacts into social customers. Target AudienceAge :13 to 30Cuts across every SEC<br />
  4. 4. Social Media Platforms<br />Which?<br />Google plus , Facebook, Twitter YoutubeFlickr, Stumbleupon, Tumblr, Blogs, Orkut<br />Why ?Mainly for the demography and the profile of the audience present on these social networks<br />
  5. 5. Mainline Communication Idea (BIG Idea) <br />
  6. 6. WoM &<br />WoW<br />ENCODE MESSAGE<br />PARTICIPANT EXPERIENCE<br />PARTICIPANT MESSAGE<br />BRAND<br /> Participant <br /> Feedback<br />TWO WAY INTERACTION<br /> AMPLIFICATION<br /> CHANNELS<br />DECODING MESSAGES<br />RECEIVING MESSAGES<br />
  7. 7. BETTER Model<br /><ul><li>Brand Personality
  8. 8. Emotional connection
  9. 9. Target Audience
  10. 10. Two-way interaction
  11. 11. Exponential element
  12. 12. Reach </li></li></ul><li>Amplification Channels<br />In order to sustain the overall brand experience. Word of Web plays an important role in influencing the attitudes, beliefs and perceptions of the youth. <br />
  13. 13. <ul><li>Digital marketing and marketing through social media
  14. 14. Dedicated websites for the youth
  15. 15. An e-store
  16. 16. Marketing on Facebook
  17. 17. Micro blogging
  18. 18. YouTube (video sharing)
  19. 19. Viral marketing </li></li></ul><li>Credits and references:<br />Experiential Marketing, ShazSmilansky<br />Digimarketing, Wertime, Fenwick<br />
  20. 20. Thank you ! <br />
  21. 21. Fiona Lobofionaflobo@gmail.com<br />
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